Create a Killer 30 Second Elevator Speech
Terry Martin-Back
Realtor, Property Management, Association Management, Contractor, Trainer, Speaker, Cyclist, and Combat Veteran
Here is my outline for creating a killer 30 Second Elevator Speech.
Know the difference between features and benefits. (The features of a cake include the ingredients, the final results of eating the cake is the benefits) Boast the benefits!
Features??????????????????????????????????? Benefits
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?Customer Profile
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Who is your ideal customer? (e.g., Marketing Managers in tech startups)
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?What is their industry/role?
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?What are their typical challenges/goals?
?Pain Point Discovery
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List 3-5 common problems your ideal customer faces.
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?How do these challenges impact their work or business?
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?How do you resolve their issue?
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?Greeting of the Day,???? Your name,? with? ?Your business name
(who, what, when, where, how, have) Description opening of your potential customers point of pain.
At your business, we (specialize, practice, solve) the point of pain so you don’t have to ________________________________, giving you more ____________, so you can ________________________.
At your business we take pride in our work, giving you the results you deserve.
The next time you repeat the pain point, do not hesitate, call to action, Your name, Your Business.