Create Intention

Create Intention

Today we want to talk to you about intention. We will cover exactly what we mean by intention and how you can use it to set up 2023.


Intention is different to a goal.

A goal has a specific measurable outcome and makes many assumptions about the external environment.

For example; you can have a goal to increase growth (revenue) in your business by 20%. In setting that goal, you would assume that you can find the customers, they would be willing to buy, and the addressable market demand exists.

Or you may have a goal to change the relationship with your boss by 30 June 2023. You would need to assume that they are ready for that change, no other variables would occur that would impact the relationship, and it could be achieved within that timeframe.

The upside of a goal is it galvanises your attention towards an action with a specific timeframe. The limitation is that it assumes a level of control of the external environment.


An intention comes from you out towards the external world. It recognises that the nature of reality is change. That even the intention itself will change your energy around the issue. An intention can be set across different domains of your life: work, relationships, family, health,?spirituality. Intentions energetically ask the universe to deliver you an outcome. With intention you will then co create with the world, rather than making assumptions about it. The specific result can often be better than what you originally imagined.

The upside with intentions is that they co create with change so you can ride the ups and and downs?and shift as things go along.

For example, you may set an intention to improve your physical strength during the next 12 months. What or how that happens may take a bit of experimentation until you land on a rythym?that works for you. Ultimately the intention around your physical strength may evolve into something narrower or broader. This is ok and we don't need to control this.


Is it goals or intentions for you?

Think about what will work best for you in 2023.

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