Create Insta posts just for Close Friends, top tips for Insta carousels and more ?? - 5 May 2023
Jonathan Pollinger - Social Media and AI Trainer
Helping you make the most of Social Media and AI
It's Friday ??
Today I'm off to Cheltenham for a mix of business and pleasure.
Don't forget to check out?Pollinger Social Club?for ongoing social media advice and tips.
Have a great Bank Holiday weekend and enjoy the Coronation ??
JP
??Call/WhatsApp on 029 2078 9139
Join today: https://ko-fi.com/pollingersocial/tiers
Number of the day
Mixing up your content on Insta Carousels works ??
Instagram carousel posts with images and videos have an average engagement rate of 2.33%, while carousel posts with only images had an average engagement rate of 1.80% and carousel posts with only videos had an average engagement rate of 1.86%.
Comment: Tips on Carousel posts below.
Source: Publer
Social news
In 2023, TikTok are sharpening our focus to help you maximize ROI with smart automation and entertainment-forward ads.
This May 9th, you're invited to explore the next generation of solutions on TikTok, all designed for you at our TikTok World Event.
New features
Create Insta posts just for Close Friends ??
Instagram is working on the ability to create posts visible only to Close Friends.
Thanks to Alessandro Paluzzi for this one.
Comment:?You can currently publish Stories just to Close Friends and good to see expansion of this option.
New bottom menu for WhatsApp ??
WhatsApp is releasing a tweaked user interface for the app with a bottom navigation bar. It is available to some beta testers.
Comment:Brings it into line with FB and Insta apps.
Tips
How to create engaging Instagram carousel posts ??
Creating engaging Instagram carousel posts can be an effective way to share multiple images or pieces of content in a single post. Here are some tips to help you create compelling carousel posts:
?Plan your content: Before you start, outline the content you want to include in your carousel.
?Choose a theme or topic: Pick a specific theme or topic for your carousel post.
?Use high-quality visuals: Make sure to use high-quality images or graphics that are visually appealing and relevant to your theme or topic. Consider using a consistent color scheme or style throughout the carousel.
?Keep text minimal and legible: If you're adding text to your carousel, keep it concise and easy to read. Use a font size and color that contrasts well with the background, and break text into smaller chunks if needed.
?Tell a story: Create a narrative or progression throughout your carousel slides. This can encourage users to swipe through all the slides.
?Use a mix of content types: Combine different types of content, such as images, videos, and text, to keep your carousel interesting and engaging
?Add a call-to-action (CTA): Encourage users to interact with your post by including a clear CTA, such as asking a question or directing users to a link in your bio.
?Optimize slide order: Place your most compelling or attention-grabbing slide first to encourage users to swipe through the carousel. You can also create a sense of anticipation by saving an important or surprising piece of content for the last slide.
?Use hashtags and captions effectively: Craft a thoughtful caption and include relevant hashtags to make your post more discoverable and encourage engagement.
?Test and analyze: Regularly review the performance of your carousel posts to identify what works well and what could be improved.
Opinion
Technology writers are sadly (some gleefully) announcing the latest admission to the social media morgue: the formerly ascendant photo-sharing app BeReal.
Comment: Some fair points but I disagree. Long live BeReal!
And finally
Did Mark overpay? ??
Mark Zuckerberg: "I bought WhatsApp for $19 billion"
"I downloaded it free from the playstore".