Create Innovation Ecosystems and Platforms with Jobs-to-be-Done

Once upon a time, a company called Amazon sold its first book through its web store. It gradually added more products to its range, eventually allowing other companies to sell their products on its website. After some time, it expanded into the media industry and started producing films and series. Today, Amazon is a conglomerate of service-based (subsidiary) companies and business units that are increasingly expanding into a wide range of industries and?penetrating ever further into the everyday lives?of their customers.

Amazon is a striking example and one of the most prominent representatives of the “platform economy“, internet-based business models which – due to low transaction costs and using network effects – are playing an increasingly important role in both business and private life.

Wherever platform companies emerge, the rules of the game are reshuffled?and incumbent companies and entire industries find themselves disrupted.

Using the?Jobs-to-be-Done (JTBD) mindset?and?Outcome-Driven Innovation? (ODI)?methodology, we have developed a set of strategic questions to help you explore the potential for ecosystem strategies and platform creation in your market. These questions are intended to help you create an innovation ecosystem or a platform business model.

One more comment before we dive in: In order to be able to work through these questions in a targeted manner, we recommend that you bring a basic understanding of the jobs-to-be-done way of thinking (see our?white papers here).

Here we go ??:

1. What is the entire job-to-be-done of my customer?

2. Which related jobs-to-be-done does my customer have?

3. Are there other job executors around a job-to-be-done, and what are their needs?

4. Which of those jobs and needs should be addressed by my portfolio, and where do others contribute?

5. Can I develop a platform to allow others to contribute to value creation?

Read the full blog on our website:

https://www.edizon-innovation.com/en/blog/innovation-ecosystems-and-platforms/

Learn more about Business Ecosystems and Digital Platforms at our JTBD Summit Europe on March 30-31, 2022. Europe's biggest customer-centric innovation event:

https://www.jtbd-summit.com/