Create IMAGO.
In December IMAGO refreshed its identity with a view to finding some new friends to play with on a few new fields. Crucially without ever forgetting the sand pit they came from and the friends IMAGO consider lifetime friends.
Today as another new step, IMAGO is announcing its business for Creatives.
What we have not done is graft a stock photography supermarket onto the side of an existing business.
What IMAGO will strive to do is understand what the needs of modern brands, corporates & agencies are in 2021 & address them where we can. Very simple.
Some basic “First Principles” of this creative approach:
- We believe that creative business does not just = creative content. IMAGO provides creative services across research, production & original archive. We offer capability.
- We understand Supply & Demand. The world doesn’t need another stock photo vendor licensing the same old content.
- There is a need for workhorse content for day to day use at common sense deal points.
- BUT, crucially, Premium RF has to differentiate and offer something new and relevant.
Today we are delighted to announce our creative pack plans for day to day use.
We are happy to start communicating the signing of the very best global creative producers.
Also, today we are excited to launch “Ninety-Seven” - A homegrown exclusive Premium RF collection that we will build outwards with great care from our home in Berlin.