Create Google Trends Links in Google Spreadsheet from Keywords

n the world of data analysis and trend tracking, Google Trends stands out as a powerful tool for understanding the popularity of search queries over time. Whether you're a marketer, researcher, or just curious about the latest trends, creating dynamic links to Google Trends can streamline your exploration process directly from a Google Spreadsheet. In this article, we'll explore how to create such links, discuss their potential benefits, and show you how to discover Related Topics and Queries.

The Formula:

=HYPERLINK(CONCATENATE("https://trends.google.com/trends/explore?date=today%203-m&geo=US&q=", SUBSTITUTE(lower(A8), " ", "%20")))        

Breaking Down the Formula:

• lower(A2): Converts the content of cell A8 to lowercase, ensuring consistency in the generated Google Trends link.
• SUBSTITUTE(lower(A2), " ", "%20"): Replaces spaces in the lowercase version of the content with "%20", making the keyword URL-friendly.
• CONCATENATE("https://trends.google.com/trends/explore?date=today%203-m&geo=US&q=", SUBSTITUTE(lower(A2), " ", "%20")): Combines the base Google Trends URL with the modified keyword.
• HYPERLINK(...): Creates a clickable hyperlink. Clicking on the link takes the user to the Google Trends page for the specified keyword.

How to Create Google Trends Links in Google Spreadsheet:

1. Open Google Sheets:Start a new Google Spreadsheet or open an existing one.
2. Enter Keywords:Enter your keywords in a column (e.g., column A).
3. Paste the Formula:In an adjacent column (e.g., column B), paste the following formula in the first cell (e.g., B2):

=HYPERLINK(CONCATENATE("https://trends.google.com/trends/explore?date=today%203-m&geo=US&q=", SUBSTITUTE(lower(A2), " ", "%20")))        

1. Press Enter.
2. Auto-Fill for Other Keywords:Drag the fill handle (a small square at the bottom-right corner of the selected cell) down to fill the formula for the entire column.
3. Explore Trends:Click on the generated hyperlinks in column B to explore the trends for each keyword on Google Trends.

Discover Related Topics and Queries:

• Navigate to Google Trends:go to Google Trends.
• Scroll Down to 'Related topics' and 'Related queries':Below the main graph, you'll find sections titled 'Related topics' and 'Related queries.' These sections provide insights into topics and queries that are correlated with the keyword you entered.

• Use the Information:Explore related topics and queries to get a comprehensive view of the search landscape. This information can be valuable for content creation, SEO strategy, and staying informed about user interests.

Further Reading:

For a comprehensive guide on how to leverage Google Trends data for SEO, check out Google Trends for SEO: How to Use It for More Traffic.

Access the Spreadsheet:

If you'd like to use the Google Sheets template with this formula, you can copy it here. Simply make a copy to your Google Drive for easy access.

Conclusion:

Creating dynamic links for Google Trends directly in a Google Spreadsheet using this formula is a simple yet powerful way to enhance your trend analysis workflow. Whether you're conducting market research, monitoring industry trends, or staying informed about popular topics, this approach can save time and provide a consistent methodology for exploring trends.