Create a good customer experience if you want your business to grow

You can be a merchant in Berlin or a brand in Pakistan, it does not matter, the only way to grow your business is to create a good customer experience and deliver tremendous value to your customers via different channels and platforms. Genge explained for Security Boulevard that “in the context of eCommerce business and online retail stores, customer experience refers to how a brand manages to engage its customers across the web. Customer experience describes a customer’s perception of how a company interacts with them, and vice versa. Whether it’s in-store, through mobile, or web, this perception is the driving factor that affects customer behavior. It builds brand memories and encourages brand loyalty. Think of CX as the “fingerprints” you leave on your customers. Every step of the journey - from the first impression to repeat purchases - is essential. Hence, businesses should evaluate every touchpoint of consumers who shop with you. Pleasant experiences encourage better revenue, positive reviews, and lifelong customers. By contrast, a poor customer experience leads to the opposite. Basically, if customers love interacting with you, they’ll recommend you to others and stay with you longer. In many cases, customer loyalty can actually last generations, or for the life of the brand, itself. These recent stats and predictions shed some light on the question:

·       86% of consumers are willing to pay more for improved customer experience.

·       49% of shoppers made impulse buys after personalized experiences.

·       40% of data analytics projects will relate to customer experience by 2020. 

·       When it comes to providing a superior customer experience, “people” and “product” are the main drivers. Obviously, your visitors should be impressed by how your product performs. But customers should also be delighted by your customer support agents, should they seek their help. 

Providing an excellent mobile eCommerce (mCommerce) shopping experience can benefit retailers significantly. By 2021, mCommerce sales are expected to be responsible for 54% of overall eCommerce revenue, predicts Big Commerce. This is one of the reasons why your online retail store should be easily accessible on mobile devices, not just desktops and laptops. Keep in mind that your mobile sites should be optimized. In fact, Think With Google reports that 53% of customers will abandon your site if it takes over three seconds to load. When they do bounce, chances are they’ll go straight to your competitors. One way to optimize your site is to reduce the file size on your website’s images. If more than 30% of your site visitors arrive via their smartphones, create a dedicated mobile app. These are far more efficient than responsive designs and offer a better customer experience. Once your mobile app is in place, you’ll need a digital transformation strategy to enhance and update processes and technical capabilities that will meet your customers’ demands. Since shoppers combine digital and mobile shopping with in-person buying experiences, retailers should include mobile-friendly touchpoints in their marketing strategies. Here are strategies for improving customer experience in store, and out:

·       Trigger relevant chat, email, or SMS workflows when users engage with mobile devices.

·       Include on-the-spot buyer guides, product fact sheets, and upselling suggestions on your sites and apps.

·       Use aggregate online retail data from customer identities to build marketing schemes.

One good example of the new generation sales opportunities is the changing face of loyalty programs. About 70% of shoppers prefer loyalty programs and gift cards during their holiday shopping, and half of those customers will spend more on purchases than they otherwise would have. Do not simply target customers with product suggestions in their loyalty program based on browsing history. Over one-third of users find this approach invasive. Instead, create a more experiential approach that incorporates predictive selling from user data; this encourages loyalty redemptions and upsells.” You can also use your mobile app to deliver value to your customers through push notifications. Mobile commerce is the best way to create good customer experience, connect with more customers, expand to new markets, lower your marketing and distribution costs, serve more customers 24 hours a day, etc. It is the most efficient opportunity for brands and merchants in both developed and developing countries to generate wealth for their local economy and turn their small business into a retail empire. At GO'Mobishop, a mobile shopping marketplace allowing brands and companies to establish secure online presence and launch their mobile app in a matter of hours without any major investments or hiring requirements, we are primarily focused on supporting merchants of all sizes, helping them promote their creations online, grow their sales via mobile retail, and lower their long-term marketing and distribution costs. Furthermore, we are passionate about helping our clients integrate top-tier payment options, personalize their offering, and build a great relationship with their customers. At our store, merchants are able to sell their merchandise in a safe and reliable shopping ecosystem allowing users to do online shopping at various Pakistani brands and purchase domestic apparel from Pakistan internationally. If you need a native mobile app with next-gen features, we will help you launch it today. Follow us for more news and let us help you become a leader in the future of retail (or just visit our website and discover new favorite brands: gomobishop.com