Create a Game-Changing Unique Value Proposition (Take a Look at These Examples)
Gavin Gibbons
Private Investor | Adviser & Partner On Scaling Your Business To Exit | Mergers & Acquisitions | Managing Partner at Next Level Ventures
It’s often overlooked, but creating a unique value proposition for your business is essential for any entrepreneur wanting to stand out from the competition…
Your UVP should clearly communicate what makes your business different and - why customers should choose you over your competitors.
Having a well-crafted UVP can help you attract more customers, build stronger relationships with existing customers, and establish a firm brand identity.
> So how do you go about creating a new one?
?? Identify your target market
The first step to crafting a unique value proposition is to understand your ideal customer. Who are they and what are their needs, preferences, and challenges? By having clarity on your target market, you can craft a value proposition that speaks directly to them.
?? Differentiate from the competition
Explain why customers should choose your business over the competition. Is it a unique product feature or service? Or your company values and mission that align with your target market's values? Make it clear why they should choose you.
?? Solve a pain point
Your value proposition should also address a specific pain point that your product or service solves. Identify a problem that your target market faces and explain how your product or service provides a solution.
?? Align with your mission
Your value proposition should align with your company mission and what you stand for. This will not only make your value proposition more compelling but will also attract customers who share your values and mission.
?? Keep it concise and clear
领英推荐
Your value proposition should be a single, clear, and concise message that summarizes what your business offers and why customers in the UK should buy from you. Keep it concise and clear so that your target market can easily understand and remember it.
Just a few examples of companies with a great value proposition:
1?? Grammarly - ‘Great writing, Simplified'
Grammarly simplifies great writing by offering a comprehensive AI-powered solution for written communication. Grammarly makes it easy for individuals and businesses to communicate effectively and professionally from anywhere, at any time.
2?? Uber - ‘The Smartest Way to Get Around’
With the ability to easily book and pay for rides through the app, as well as a commitment to driver screening and customer support, Uber provides a reliable and efficient way to get from point A to point B.
3?? Zoom - ‘We Deliver Happiness’
Zoom transforms the traditional video call into an engaging and productive experience. The company's commitment to customer happiness, reliability, and security make it the go-to choice for remote teams and businesses of all sizes.
4?? Trello - 'Trello Helps Teams Move Work Forward'
The company provides a visual project management solution that streamlines work processes and improves collaboration. Trello makes it easy to organise and prioritise tasks, while also providing transparency and accountability across teams.
If you don’t already have a winning value proposition, follow these 5 steps and examples, to craft a unique value proposition that gives your business a competitive edge and sets you apart in the market.
Speaker, Trainer, Coach - Authenticity, Resilience (VUCA), Communication, Mental Fitness - Feminin Pluriel Zurich Chapter Board Member
2 年I'd add that you would rank the customer's jobs, pains and gains to focus on achieving a fit for the most important aspects.
Copywriter & word wizard. Storytelling through words is one of my super powers, the other is mindfulness. Words matter, words help people connect.
2 年`It's not about being interesting - it's about being interested '- S?ren Lindhardt
Founder & Mentor at Crème Talent. Trying To Shape a Better World.
2 年A business may market its services, but it should always look at the uniqueness of what they are creating to sell and concentrate on that uniqueness.