Create Engaging Videos for Social Media
Maria-Mirabela Ganta
Online Marketing Expert at Socialinsider | ?? Host The Life of a Social Media Manager
Today I will share 6 steps you should follow if you want to create engaging videos for your social media profiles.
Video has been a necessary trend in social media for a few years now. More and more businesses are finding the value of using video as part of their social media strategy.
Videos are much more likely to get great engagement compared to posts with photos alone.?
If you plan to create your videos for social media, here are a few things to remember.?
1. Define your goals and objectives: what are you looking to achieve
2. Identify your target audience: who are you trying to reach
3. Create your messaging: what message are you trying to get across in your video(s)
4. Plan your distribution: how will you share your video; what social media platforms will you use
5. Map out your content calendar: how often will you share your videos, where, how, and when?
6. Monitor your videos’ performance, and adjust the strategy as necessary
Video can be a great way to build your social media audience, create stronger connections with your audience and raise your business profile.