Create a client-attracting title for your book

In my previous article, you learned two fast and easy techniques to find the perfect topic for your book so it can attract new clients and generate multiple income streams for you. 

In today's article, you will learn how to create a title and subtitle that turns your book into a round-the-clock client magnet for you. 

If you want to attract business automatically, you must develop a book to attract immediate attention. Your book must instantly motivate a prospective client to pick it up and look at it. 

Here’s how you can do that. 

______________________________________________  

The Secret to Attracting Business Automatically  

______________________________________________

Your book's best salesperson is your book cover. And your title is the biggest key to its success or failure. 

The old saying is that you cannot judge a book by its cover. However, the fact is that most people do -- not only readers who are your prospective clients, but also meeting planners who hire speakers, media gatekeepers, bookstore buyers and wholesalers, and others who have the biggest influence in your marketplace. 

So it's crucial to develop a strong cover. 

Nearly 100 years of marketing testing has found that there are nine elements of a book cover that most influence sales from a book. 

I’ll teach you all nine elements during this series of articles I’m sending you each week. 

However, keep in mind, decades of testing indicate that a book's title and subtitle usually impact book sales most of all. 

I helped Mark Victor Hansen and Robert G. Allen create their best-selling book "The One Minute Millionaire." 

During a meeting, Bob exclaimed, "After having written five books that became New York Times best sellers, I've learned that the 10 most important words I write for any book are its title and subtitle!" 

There is endless proof of this. 

For instance, Sterling Press published a book on optical illusions using the title "Eye Spy." It didn't sell. They re-titled it "Eye Teasers." That one bombed, too. 

They re-titled the exact same book "The Great Book of Optical Illusions" and it sold over 200,000 copies. 

Then there was "The Squash Book," which sold 1,500 copies. When the publisher simply re-named it "The Zucchini Cookbook," it went on to sell 300,000 copies. 

Imagine...the very same book with the very same contents either attracted 1,500 customers or 300,000 customers, depending on three little words. 

You can get this kind of leverage, too, with the title of your book. Here's how. 

______________________________________________  

A Proven Formula to Create a Client-Attracting Title  

______________________________________________

The fact is, most authors create titles in ways that are unproven and ineffective. 

So I am giving you a proven formula to create a winning title. It ties in with the steps I taught you in the last article about picking the topic of your book. It is: 

----------------------------------------------------------------  

Feature + Benefit + Advantage = Title + Subtitle  

----------------------------------------------------------------

If you aren't entirely clear about these marketing terms, let me define them: 

* A "feature" is a tangible characteristic of a product. 

* A "benefit" is what a feature will do for you; what you will gain from using it. 

* An "advantage" is what you will receive from it that no other product of its kind will give you. 

To create a client-attracting title and subtitle for your book, apply this formula by doing these three steps from the system you’re learning in these articles. 

______________________________________________  

Steps to Create Your Client-Attracting Title  

______________________________________________

Last time, I showed you how to identify the pains and dreams of people in your book's ideal target market. 

This step allowed you to identify a book topic that will be attractive and will benefit your marketplace while generating great income for you. 

Now create a compelling title for your book by doing these simple steps: 

1. Review the list you developed during the last article of your ideal target market's biggest pains and dreams. 

2. Brainstorm a long list of the features, benefits and advantages you want your new book to deliver in order to address their biggest pains or dreams. 

3. From that list, turn the biggest feature, benefit and advantage into your working title and subtitle. 

In a future article, I'll show you how to turn the other top features, benefits and advantages into the rest of your book's front and back cover copy. 

You may be wondering if this simple formula I've given you really works. Let me illustrate by showing you a few actual book titles that have used the formula. 

______________________________________________  

Proof this Formula Really Works  

______________________________________________

Renowned consultant Alan Weiss' best-selling book title uses this formula: 

· Book Title: "Million Dollar Consulting: The Professional's Guide to Growing a Practice" 

Feature: the professional's guide 

Benefit: growing a practice 

Advantage: million-dollar consulting 

That is the title that leveraged Alan into a brand and he’s become one of the most sought-after consultants and speakers today. 

Relationship expert Barbara de Angelis' book used the formula to create a title that instantly captured readers' and the national media's attention. 

· Book Title: "How to Make Love All the Time: Secrets for Making Love Work" 

Feature: secrets for 

Benefit: making love work (making your relationship work) 

Advantage: how to make love all the time 

That title transformed Barbara's career from that of a local therapist into a national media sensation with many different income streams. 

Internationally renowned business guru Ken Blanchard's best-selling book uses the formula too. 

· Book Title: "One Minute Manager: Increase Productivity, Profits, and Your Own Prosperity" 

Feature: managers 

Benefit: increase productivity, profits and your own prosperity 

Advantage: one minute 

The title of this book created an internationally recognized series, brand and information empire for Ken. 

If you use this simple formula and the above steps, then you, too, can develop a winning book title which will attract new clients and generate multiple income streams for you. 

______________________________________________  

Next Week’s Article

______________________________________________

In the next article, you will learn how to use the working title you just created above for your upcoming book to attract clients and make money immediately. 

Let me be clear. I’ll show you how to make money now, before you have even written the first draft of your book.

Whenever you're ready, here are 3 ways I can help you write a quality, client-attracting book fast:

*Download this free report

Learn 10 easy, no-cost ways to attract new clients with your book while you're writing it (in other words, before the book is even published). [Click here.]

*Get instant access to our video training

Discover how to write a million-dollar transformational book fast. [Click here to watch.]

*Work with me and my team privately

If you're ready to write your book and want to see how we can help you do it, email me at [email protected]. Tell me a little about your business, what you’d like your book to accomplish for you and your business, and what you’d like to work on together. I’ll respond to your email.

#publishing #consultants #executivecoach #entrepreneurship #socialentrepreneurship #management #consultants #marketing #personalbranding #businessintelligence #speaker #coach #smallbusiness #transform #strategy #business #professionalwomen #sustainability #personaldevelopment #productivity #LinkedIn

Copyright ? 2019, The Mission Marketing Mentors, Inc. All rights reserved.