Create Calls to Action that Convert

Move Your Audience & Generate Sales

Through my various years of hosting live events I’ve seen a lot of people give presentations, workshops and speeches. Some presenters were naturally better at communicating than others. However, an elite few have blown me away at how effective they are at getting people to take action by “selling to the back of the room.” I have seen some really effective closers that were able to generate more sales because they knew how to build value and end their talk with a strong and compelling call to action.

Whether you are marketing ideas online or sharing them in person, having clear calls to action are critical if you want people to move. The main reason most people aren’t successful with this approach is because they don’t even ask people to take action. If they do ask, they haven’t made it really clear or made it easy to do. When you can give someone clear, easy direction to act in a way that would be valuable to them and add a bit of urgency to the situation you have yourself a winner.

Rather than focusing on running more ads or doing more social posts to try to get more business, spend focused time refining your message and calls to action.

To do this, you must first have something of value that is marketable. Then you must create a compelling message that gets people to take the first step in their journey with you. Ask for too much too early and you can lose someone for good. Begin by aiming for an initial smaller action and then build up from there. When you think about it, it’s kind of like dating. Don’t ask someone to get married before you hold hands.

Improve your calls to action and increase your overall marketing efficiency. #MarketingTips

? CLICK HERE TO TWEET this quote

Creating Calls to Action that Convert

• Provide clear direction
• Make it easy
• Create urgency
• Provide value with special offers

Marketing is about getting your message out to your prospective clients in a way that gets their attention and builds value. When reviewing your marketing campaigns, try various calls to action to see which messaging and offer gets the most action.

Action Item: Review the pages of your website to ensure they have calls to action throughout the website.

Not sure how this applies to your business, leave a comment below and I'll be happy to point you in the right direction.