Create Business Growth Stories: How I Attract the Right Audience and Build Trust
Kendall Matthews Growth Product Marketing AI Automation
Hey - It's Kendall,
This week, as I geared up for a new AI series on my YouTube channel, I realized that building muscle isn’t just about lifting weights—it’s about building the strength to move obstacles, whether they’re in business or life. And trust me,
I’m aiming to be as strong in business as I am in the gym, striving for that Shannon Sharpe physique — because why just be fit when you can be furniture-moving fit?
Just like strength training, growing a business and attracting the right audience requires focus, consistency, and the right strategies.
Here’s what I’ve got for you today to help you bulk up your business:
Before I dive in, a big thank you to this week's partner:
Aweber: Email Marketing for Small Businesses
“Turn leads into customers with automation”
Learn about Aweber—Integrate it with Facebook, PayPal, WordPress, Shopify , Zapier , and hundreds more.
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1 Short Business Growth Tip
Speak About Outcomes
Business owners and executives are less concerned with the plans, processes, and procedures you follow.
Begin your discussions with the end goal in mind.
If they request further details, you can then present your fancy 43-page presentation.
2 How to Get Clients Tips
A) Update your LinkedIn banner
Your profile is your story—let it shine by showing how you add value.
Highlight your awards, books, and offers.
Take 10 minutes to visually express your story and personality. By doing this, you'll attract the right people to grow with.
When I updated mine using Canva ,
领英推荐
I began receiving more speaking opportunities and connected with executives who value authenticity.
B) Work the "Phones"
Many people outside of sales hesitate to use the phone, and often,
You might not even have the prospect's number.
That's where LinkedIn 's Voice Note feature on mobile becomes invaluable.
Instead of typing out a message, I prefer letting my voice connect with the listener.
It’s never a sales pitch; rather,
It’s a simple message of encouragement, acknowledging their hard work.
1 Favorite LinkedIn Post
Check out this Porsche car ad, curated by The Ad Professor , that perfectly captures the essence of branding—it’s a visual reminder of how powerful storytelling can be.
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Moving Forward,
P.S. I’d love to get to know you better. Please take just a moment to tell me who you are—whether you’re a company owner, a business executive, or a marketing/sales professional, your input helps me tailor content just for you.
P.P.S. Have a podcast or virtual event? Consider booking me as a speaker. Here’s proof I do what I suggest - Thanks to Signals , AI Revenue Summit and Nick Keeslar & Alicia Alongi for joining my panel on AI best practices.
Stay tuned for my upcoming AI series on YouTube, where I’ll be diving into how practical AI can supercharge your business strategies—more on that soon!
Looking forward to hearing from you and seeing you crush your goals next week. Let’s keep growing stronger together. RampUp!