Create an amazing blog for a powerful marketing strategy
Writing blog content is not difficult just think about what you need to post and when you will publish it.
First of all, you have to design?strategic planning ?and design your blog in an attractive way to add more potential customers. So, it is important to think about?how often you should post your blog?
“Content marketing is predicted to be an industry worth $412.88 billion by 2021.”
According to?Semrush website
The frequency of posting controls the effectiveness of content marketing, so it is essential to take the marketing decision at the right time.
Why? Well, there are multiple answers for that, where the good blog content will increase your brand awareness, boost your?website traffic , generate more leads, make a new conversation with your customers.
How often do you have to blog?
The bloggers have two ways in content marketing strategy, doing more?content marketing ?is better, others believe in posting little blog content.
In fact, to be in the middle way, you have to post from two to four times per week, reaching max.
16 posts per month are optimum.
It depends on the size of your company and the production type of your industry.
For example, it is better for small businesses to post blog content weekly (max. 4 times) however large companies can make it faster and publish blogs daily.
“in 2021, there are more than 500 million blogs out of 1.7 billion websites.”
According to?Semrush website
5 points you have to know before starting blogging
1- Collect valuable data and publish it:
Starting with data, is the first point you have to focus on, its impact on your customers is great.
Where it increases traffic and contributes to?lead generating .
As we mentioned before, before building your plan for content marketing, you have to know how often you will post your blogs. Don’t suggest random numbers only, it won’t lead to the success of your industry or your brand in the long run.
The recent researches of?HubSpot ?said that the companies that published 16 blog posts or more a month received 3.5 times the traffic compared to companies that blogged less than four times a month.
“Blogging talent is growing. Between 2014 and 2020, the number of bloggers in the United States increased by 10 million.”
According to?Semrush website
2- Determine the goals of your blog content:
Before you publish your blog content, you have to determine your?content marketing strategy ?and your business goals. what are the objectives of your blog content?
For example, the goals of my blogs are to build a trust relationships with my potential customers, improve my manufacturing reputation, increase the numbers of referrals,?promote the number of new subscriptions with email campaigns , improve the organic traffic, build brand awareness.?
The most organic traffic you need to reach; the more blog content you have to publish, and hence you will have high ranks in search.
3- The size of your company:
It depends on the number of employees, for companies with less than ten employees, the minimum number of blogs should not be less than 10 per month.
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Those that published more than 11 blogs a month had almost three times the traffic than those publishing only one blog a month and twice as much as those that wrote two to five posts a month.
For small business companies with max.
25 or with big companies with employees over 200, if they publish more than 11 posts per month, they received 3.5 times the traffic versus those that only blogged once a month.
For companies in between 26 to 200 employees, if they publish more than 11 blogs a month had about two times the traffic compared to those that only had one blog published.
4- Take into consideration your target audience:
Think about the type of your?target audience ?who will follow your blogs.
Before publishing blog content without knowing who are your potential customers are wasting both efforts and time at the same time.
Customer segmentation ?is more important, where it considers who will read? When?
The nature of workers is different than employees, so this will determine the frequency of your posts (daily – weekly – monthly).
On the other hand, if you have a highly engaged audience — readers who are active on blogs, email, and social media — a daily or semi-weekly blog could feed their content appetite.
5- keep it consistent:
Recent researches proved that bloggers who post “at irregular intervals”
(rather than weekly, daily, monthly, etc.) had the least amount of success with their blog.
Again, “success” was objective and varied from blogger to blogger.
If you want to build readership or a subscriber base, consistency matters.
And when it comes to building your authority with search engines, posting consistently will help with that, too.
A regular posting schedule can also help you measure and track success.
If you’re trying to find the right posting frequency, consistency is the name of the game.
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