Create Action

Today we’re talking about how to use your sales offer to create alignment between your go to market messaging, and your customer strategy. The result is your sales, marketing, and technical team have a consistent way to communicate with your target clients using strong, personalized communications.?

Your Offer??

The first step to generating leads that are more qualified than not, is attracting the right leads into your funnel from the outset. Being specific and targeted about who you want to bring into your funnel means you won’t need to sift through and disqualify those that thought they needed what you offer.?

This disconnect happens because you weren’t communicating your offer in a way that helped them make the link between what they need and what you offer. When you can make this link clear and impactful – you create action.??

For your offer to create action from prospect who's interested in what we are positioning with them we must pique the interest of that core customer.??

This means not only grabbing their attention so they stop scrolling, but also being clear on the next step they must take to engage with you and move the sales process along.??

Mistakes you’re making??

To understand the importance of creating action we must first uncover some of the key things you’re currently doing wrong.??

Your offer is not competitive enough?

To create action, we firstly need to stop dealing with the frustrations of having an unstructured sales pitch.??

We firstly want to move away from these awkward sales pitch conversations that really don't bring a lot of confidence in ourselves when we are positioning to our customer. Having a sales pitch that doesn't compel the customer to make any type of decision reduces confidence in both what you’re offering, and the business capability, too.??

When we have more structured and purposeful sales conversations with our customers, it will drive action and prioritization from them. As a result, you will feel a lot more comfortable in how you position and pitch you value and offering to the customer.??

Not effective in how we present the offer to the customer??

Your offer is probably mostly a presentation of facts, figures and data, and you’re relying on that to compel the customer to take action. To them, it might feel like a more forceful approach.??

Almost everyone uses a series of PowerPoint presentations and slides for their pitch – whether it’s directly in a face-to-face meeting, or sharing the ‘company overview’ via email.? We question - who wants to spend all their time with PowerPoints and presentations slides when rying to find a solution to their problem???

Instead, we should be spending our time crafting a unique offer that will actually compel the customer without us having to sit there and spend a lot of time presenting.??

Content is not what they want to hear?

Yes, we've got passion. We've got passion for our technology, and the for the solutions that we sell. And we’ve got passion for our experience, but we really can't rely on the passion side to get a customer to take action. Actually, if we over-compensate with passion and exuberance, we could be having the complete opposite effect.??

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Are you ready to unpack your offer message and write one that creates action???

Read the guide on our blog and download the worksheet to get started today!??

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