A Crazy Business Development Insight That Changes Everything

Hello everyone,

I had mind-blowing insight about Business Development this week—the kind of insight that can be life changing when it comes to generating more customers and new revenue.?

Ready for it?

The real secret to growing your business isn’t hidden in technology. It isn’t about chasing the latest AI or social media trends…?

It’s about first principles.

Sound underwhelming??

Just wait.

Here are the two roads that led me here.

Road One: Rediscovering the Core of Your Offer

While writing a comprehensive Business Development Course I’m putting together, I had a revelation.?

The starting point for BD isn’t a laundry list of features—it’s about identifying the pain points your product or service solves. How do you truly help your customers get what they want? What fundamental needs are you addressing?

Most businesspeople just throw together vague ideas and then start blasting away.?

Within the vortex of AI-generated copy and the rising noise of social media chatter, it’s no surprise the message gets lost.?

Yet, when you obsess over truly understanding the problem and how your solution fits...

Everything changes.

Done right, your messaging, marketing, sales, product development—all of it becomes aligned and laser-focused.

Road Two: Unearthing Uncommon Approaches

I was recently listening to someone talk about “uncommon” approaches to messaging. It got me thinking: what about uncommon approaches to Business Development??

A bit of digging—with some help from AI—revealed a list of ideas that are pure gold.?

But here’s the surprise...

Nearly every idea was old school.

Think strategies like Trojan Horse, Unbundling, White Labeling, Freemiums, Proprietary Data Leveraging, Second-Best Positioning, Piggybacking, and more.

This reinforced a monumental truth.

Social media and AI are not Business Development Strategies.?

They’re merely accelerators—boosters—that amplify and bring a core Business Development strategy to life.

I’ve compiled all these insights into a detailed document with instructions on how to evaluate and implement these strategies for your business.

Check it out here: https://bit.ly/4jQF5wE

Fair warning: it’s a long-form doc meant for serious students!?

The more things change, the more they stay the same.

Until next time, have a great week—and go Eagles!

Best,

Ted