Crayons Connect: Havas' Bold Mandate, Order for Health's Funding Boost, WAVES OTT Launch, and Casagrand's Employee Rewards!

1) Havas Creative India Wins Mandate to Drive Eastman Auto & Power’s Brand Growth. Havas Creative India has been chosen as the creative agency for Eastman Auto & Power, a leader in last-mile e-mobility, solar rooftop, and energy solutions. Following a competitive pitch, Havas will craft Eastman’s brand communication strategy from its Gurugram office, focusing on sustainability, innovation, and technological leadership.

Havas Media India will also oversee the media strategy, ensuring data-driven insights enhance Eastman’s visibility and engagement across key markets. This partnership highlights Eastman’s ambitions to transform India’s energy landscape while advancing its global presence in sustainable solutions.

2) Order For Health Raises ?1 Crore to Expand Healthy Food Revolution. Healthy-food startup Order For Health (O4H) has secured ?1 crore in seed funding led by Inflection Point Ventures. The funds will be used to scale production, expand market presence, streamline operations, and open new stores.

Founded in 2020, O4H is a conscious food brand offering fresh, nutritious, and sustainable meal options. Its diverse menu includes salads, wraps, fit meals, healthy burgers, Mediterranean dishes, and beverages—all crafted to promote a balanced, health-conscious lifestyle.

With over 100,000 loyal customers, O4H has established itself as a trusted name in the healthy food industry. Operating on an asset-light model, the brand focuses on premium ingredients and innovation to deliver meals that redefine healthy eating.

3) Prasar Bharati Launches ‘WAVES’ OTT Platform: A New Era of Digital Entertainment. Prasar Bharati, India’s national public broadcaster, has unveiled its new OTT platform, WAVES, at the 55th International Film Festival of India (IFFI) in Goa. Launched by Goa Chief Minister Dr. Pramod Sawant, WAVES aims to cater to India's growing digital audience with diverse and engaging content.

Key Features of WAVES:

• 65 Live TV Channels: Covering news, sports, music, and entertainment.
• Video-On-Demand (VOD): A library of films, TV shows, and exclusive student films.
• Live Events: Including Prabhu Shriram Lalla Aarti from Ayodhya and Mann Ki Baat by PM Modi.
• Interactive Entertainment: Free-to-play gaming and radio streaming.
• E-Commerce Integration: Collaborating with ONDC for online shopping.

Subscription Plans:

1. Platinum Plan: ?999/year for Ultra HD content on up to 4 devices.
2. Diamond Plan: ?350/year for HD streaming on 2 devices.
3. Gold Plan: ?30/month for Standard Definition on 1 device.

Highlights:

• Exclusive content from creators like Kamiya Jani, Shraddha Sharma, and RJ Raunac.
• Global events like the US Premier League Cricket Tournament starting November 22, 2024.
• Cybersecurity awareness videos in collaboration with CDAC and MeitY.
• Featured shows like Fauji 2.0, Kicking Balls, and Monkey King: The Hero is Back.

Accessibility:

The WAVES app is available on the Google Play Store and Apple App Store, with subscriptions currently processed through the official website waves.pb.

WAVES promises an affordable and inclusive streaming experience, blending traditional Indian entertainment with global trends.

4) Casagrand Treats 1,000 Employees to All-Expense-Paid Trip to Spain. Chennai-based real estate developer Casagrand has rewarded 1,000 employees with a luxurious week-long trip to Barcelona, Spain, as part of its annual Profit-Share Bonanza Program. The initiative celebrates employee contributions and fosters a culture of shared success.

Highlights of the Trip:

• Employees will explore iconic sites such as the Sagrada Familia, Park Guell, and Montjuic Castle, along with enjoying Barcelona’s scenic beaches.
• The all-inclusive trip features luxury flights, accommodations, guided tours, gourmet dining, and curated cultural experiences.

About the Program:

• Launched in 2013 with 50 employees visiting Singapore, the program has since grown significantly.
• Past destinations include Dubai, Malaysia, London, Switzerland, and Australia.
• Despite challenges like the pandemic, Casagrand maintained its commitment to rewarding employees.

“This initiative showcases our belief in valuing employees and offering unique experiences to recognize their hard work,” the company stated.

This year’s Spain trip sets a new milestone in employee appreciation, underlining Casagrand’s commitment to creating a workplace culture that prioritizes personal and professional growth.