Crashing the Party: A Look at Ambush Marketing

Suppose you have thrown a party to show off your new BMW 5 series sedan. You have invited your friends and colleagues to announce your status upliftment. Everything is going well, suddenly one of your friends arrives at the party in a brand new Lamborghini Huracan. BMW's are great but can't beat the attraction of the hypersport personality of a Lambo. So, here is what happens next, the Lambo and your friends grab all your attention, and the hot chick you have been eyeing since the start of the evening. You are left with bills only. Sad. But it's actually a business trick, fashionably named Ambush Marketing.??

Imagine a brand cleverly maneuvering its way into the spotlight of a huge event, without actually paying the hefty sponsorship fees. That's the essence of ambush marketing. Brands leverage the excitement and audience of major events to promote themselves, often creating the illusion of an official partnership.

Types of Ambush Marketing:

• The Brazen Approach: Predatory Ambushing: Think of a brand using official event logos or trademarks in their ads, essentially tricking viewers into thinking they're a sponsor.
• Riding the Hype: Coattail Ambushing: This involves cleverly associating your brand with the event through clever timing and visuals. Imagine an ad featuring athletes in generic team colors, or fans decked out in event-inspired clothing.
• Location, Location, Location: Property Infringement: Think of a brand setting up shop right next to a major event venue, capitalising on the high foot traffic.
• The Shocking Stunt: Publicity Stunt Ambushing: This is where things get wild! Imagine projecting your brand logo onto a famous landmark during a major event. Talk about grabbing attention!
• Stars Align: Individual Sponsorship Ambushing: Sponsoring rising stars before they hit the big leagues allows a brand to leverage their popularity during major events, without a full event sponsorship.

Interesting? I know it is. And that's why a full coverage on Ambush Marketing is here for your reading. Follow the link: https://ikana.io/blogs/wwwikanaioblogambush-marketing/