Crash course on how I use interviews to drive marketing success
Written by Pedro Lopes, Rock Content’s Growth Marketer
First PNGs, then MP4s, and now streaming and online videos. Then PDFs, now interactive content.
Over the past decade in marketing, content formats have undergone significant transformations.
A survey points out that, since the pandemic, interviews have emerged as a mainstream tool worldwide, spanning podcasts, videos, and social media channels.
I’ve been consistently utilizing interviews as a valuable marketing asset. And now I’ve opened our backstage doors to you.
In this special article, I share my recent experiences of integrating interviews into my marketing strategy, including my personal results and insights:
The interview format plays a pivotal role in fostering audience engagement and generating impactful results. It’s not by chance that video is 50% of the answers to “Which media formats are marketers leveraging in their marketing strategy this year?”.
So, this is where the magic happens, right? To unlock the true potential of interviews and achieve impactful results, it’s crucial to go beyond simply creating them.
I really hope this brings valuable information about the step by step to implement that into your business and help you drive your Marketing results.
Click here to access the full article, and have a great read!
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1 年I've been using interviews in my marketing lately, too, and I agree that they are a powerful way for both parties to grow their audience.
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1 年Thanks for sharing.