Crash Of Content in Pakistani Media Industry

Pakistani film and drama industry, once a thriving and vibrant source of entertainment, has witnessed a gradual decline in recent years. Despite its rich history and talented artists, the industry has struggled to maintain its quality and capture attention from the audience. So, what are the factors contributing to the downfall of the content of Pakistani film and drama?

1. Lack of Originality:?

One of the main problems with Pakistani theatre and film is the lack of engaging and original material. Many shows fail to create original narratives that connect with the audience, instead relying primarily on rehashed plots, predictable stories, and recurring motifs. The audience is looking for new and interesting information, which has resulted in a reduction in viewership.

2. Substandard Production Values:?

The general reduction in production values is a significant contributing reason to the demise of Pakistani theatre and film. These productions frequently lack the polish and elegance that international standards require, from poor cinematography and weak editing to poor set designs and variable sound quality. The poor production value significantly degrades the viewing experience and turns off viewers.

3. Priorities Towards Commercialism:

In the last 5 years, Pakistani drama producers and directors have recently grown unduly preoccupied with financial gain rather than artistic approach. This has resulted in a deluge of formulaic and profit-driven programming that places a premium on box office success over quality. The constant quest of money has hampered innovation and experimentation in the arts, ultimately damaging the growth and reputation of the sector.

4. Limited Representation Towards Diversity:

Another significant problem is the absence of diversity and representation in Pakistani dramas and films. The business has produced a limited number of tales as a result of its failure to acknowledge diverse viewpoints, cultural traditions, and social challenges. These products limit their own potential for growth and fail to connect with a wider audience by failing to demonstrate the full diversity of Pakistani society.

How to revive the industry now?

To reverse the decline of Pakistani film and drama, several measures can be taken:

• Diverse Content: For the drama industry, the content needs to be modern and aesthetically realistic to connect with the ideal audiences. In films we need to step a head in multiple genre than the old cheap romantic masala. The successor of The Legend Of Maula Jatt is the greatest example of the recent attempt.
• New Talent: New skilled actors and technicians to be installed on merit for better production value and content generation.?
• OTT Content: A well-written, well-researched, brave & quality content for the OTT platforms to be produced in cheap prices for the Pakistani audiences to counter Netflix, Amazon or Zee TV.?

The decline of Pakistani film and drama can be attributed to various factors, including a lack of originality, poor production values, an overemphasis on commercial success, and limited diversity and representation. By addressing these issues and implementing measures to revive the industry, Pakistani filmmakers and artists can reclaim their position as purveyors of high-quality entertainment. With renewed focus on creativity, production quality, and inclusivity, the future of Pakistani film and drama can once again shine bright.

Wasil Zaki | May 2023 | Rare Media Solutions