Crappy Subject Lines –Are you guilty?
Brad Cochrane
Changing the conversation through undeniable storytelling. Story Coach, Copywriter, Author, Speaker/Trainer, and Communication Professional
Cut through the clutter of irrelevant information with this simple formula: Sort-Intrigue.
If you’re like me, you scan your inbox looking for relevant subject lines while deleting the rest. Your brain doesn’t have a lot of time for nonsense, so it sorts itself in –or out. And most people sort themselves out---which is good—because whomever remains are true readers.
In the next instant, the brain asks itself, “Is this worth my time?”?With a bit of intrigue, the subject line conveys essentiality as it motivates action—click the email.
Let’s break apart this email’s subject line.
·????????Crappy Subject Lines. Recognizing your own annoyance, you sorted in.
·????????Are you guilty? Wondering if you’re the problem, intrigued, you opened the email.
If I’ve done my job right, I’ve delivered on a solution.
Whether you’re marketing the latest product or working in a fast-paced business world, try the Sort-Intrigue model.
Stay curious.
Brad Cochrane