Cranborne for Good - Corporate Social Responsibility

Social responsibility for employers is paramount in today's business landscape, as it extends beyond the confines of the company and into the broader community. It is a commitment to contribute positively to society, which can manifest in various forms such as working with charities, organising volunteer days, and giving back to the community. Engaging in social responsibility initiatives can significantly enhance a company's reputation and brand image, leading to increased customer loyalty.

Moreover, such practices can boost employee morale and motivation, as employees often seek more than just a paycheck; they want to make a difference in the world. Companies that encourage social responsibility often attract employees who are eager to contribute to societal good, which can lead to increased productivity and lower absenteeism. In fact, research indicates that engaged employees are 17% more productive and 21% more profitable.

In the UK, the importance of employer social responsibility is underscored by statistics showing that over 400,000 people are employed by charities with fewer than 25 staff, and the sector workforce has increased by 17% over a six-year period. Additionally, there are four volunteers for every one member of staff in small charities, which rises to 16 volunteers for each staff member in the smallest charities. This highlights the significant role that employers play in supporting charitable organisations and the voluntary sector.

Employer-supported volunteering (ESV) is another avenue through which companies can demonstrate social responsibility. However, a study by Perkbox revealed that 63% of employees in the UK do not receive any days off from their work to volunteer, which suggests that there is still room for growth in this area. Despite this, the benefits of ESV are manifold, including improved employee engagement, community impact, and enhanced corporate image.

Giving back to the community is also a critical aspect of social responsibility. It can take many forms, such as donations, community projects, or supporting local initiatives. The Community Life Survey 2021/22 reported that 16% of respondents in England participated in formal volunteering at least once a month, highlighting a culture of community involvement. Employers who actively support community engagement can strengthen their ties with the local area, which can lead to increased business opportunities and a more positive public perception.

In conclusion, social responsibility for employers is not just a moral imperative but also a strategic business decision. It fosters a positive work environment, strengthens community relations, and can lead to tangible benefits for the company. As the statistics suggest, UK employers have a significant impact on the charitable sector and the community at large, and their continued commitment to social responsibility is essential for sustainable business practices and societal well-being.