Crafting Your Personal Brand-Why You Should Post More on LinkedIn

Earlier this week, a mentee asked me a simple yet profound question: "Why do you create newsletters on LinkedIn?" My response was clear because the reasons are deeply tied to my personal and professional growth. Rarely do the things I do on social media pertain to immediate monetary gain. Creating content on LinkedIn serves three pivotal functions for me:?

• Creativity and Expression: Content creation is a powerful outlet for my creativity. It allows me to articulate my thoughts, share my experiences, and bring ideas to life. This expression process helps me refine my thinking and connect with others who resonate with my perspective.?

• Skill Development: Engaging regularly on LinkedIn offers a unique opportunity to hone new skills, whether mastering new software, experimenting with different content formats, or improving my writing. For example, I've learned to use software like Audacity, Opus Clips, Canva, Airtable, and Mailchimp through content creation. Consistency is critical to professional development; creating content helps me stay sharp and continuously learn.?

• Visibility and Opportunities: Maintaining a visible presence on LinkedIn connects me with a broader audience—people I know and those I’ve yet to meet. This visibility has led to opportunities, including speaking engagements and collaborations I wouldn’t have encountered otherwise. Relationships forged through LinkedIn are invaluable; consistent content helps nurture these connections.?

To offer some perspective, my podcast, Positive Philter, has over 85,000 downloads and over 360 episodes, showcasing the power of consistent content creation. I aim to reach over 90,000 downloads by next summer. Additionally, I have built a network of over 11,500 connections on LinkedIn, where I've published over 28 newsletter editions, nearly one or two per month. These newsletters have garnered 2,412 subscribers. I aim to grow my network to over 12,000 connections by the end of this year. This consistency has broadened my reach and opened doors to various opportunities that have significantly impacted my career.?

How I Can Help You?

If you want to enhance your LinkedIn presence or need guidance on developing a content strategy, I’m here to help. Whether you're just starting or looking to refine your approach, I offer one-on-one consultations and group workshops tailored to your needs. My expertise in LinkedIn strategy can help you build a more substantial online presence, connect with the right people, and open doors to new opportunities. You can book a consultation with me directly, or if you prefer a more collaborative setting, I’m available to lead group workshops on LinkedIn strategy.?

You can visit my Mason Speakers profile here for those interested in learning more about my speaking engagements and workshops. I’ve had the privilege of speaking on various topics related to professional development, personal branding, and content creation. I’m always eager to share insights and strategies to help you succeed.?

Let’s keep the conversation going and continue building meaningful connections. Have a great Labor Day Weekend! ?

Positive Philter Podcast Links and Social Media Links

Podcast on iTunes: https://itunes.apple.com/us/podcast/positive-philter-podcast/id1223813013?mt=2

Podcast on Spotify: https://open.spotify.com/show/6yr4WIxoB6qgdgU0n5cxBt?si=ae8daf52a5af4a09

Instagram Page: https://www.instagram.com/positivephilter/

Twitter Page https://twitter.com/PositivePhilter

Facebook Page: https://www.facebook.com/PositivePhilter/

LinkedIn Page: https://www.dhirubhai.net/company/positive-philter/

Positive Philter Newsletter Sign-Up: https://eepurl.com/g-LOqL