Crafting Your Digital Legacy: Building "Brand You"

In today’s competitive job market, how you present yourself online matters more than ever. Your digital legacy (AKA "Brand You"), the collection of online content, profiles, and interactions associated with your name, can significantly impact your career. Every recruiter and employer will look you up online. The question is: what will they find?

Why Your Digital Legacy Matters

Potential employers often make decisions based on what they discover about you online. That includes social media profiles, old posts, comments, and even WhatsApp status photos. If you’re not proud of it, it’s time to clean up your digital footprint.

Here’s why:

• First impressions: Your online presence often creates a first impression before you’ve even walked into the interview room.
• Reputation: Everything you post contributes to the reputation you build. Is it professional, aligned with your career goals, and consistent?
• Trustworthiness: Employers look for transparency and consistency. If your online persona doesn’t match your CV, red flags arise.

Areas to Focus On

1. WhatsApp & Profile Photos Make sure your profile picture across all platforms, yes, even WhatsApp, looks professional. You never know who might see it. (Remember at some point they may call you, if your WA / Contact picture is less than professional it will work against you)
2. Social Media Profiles Evaluate your social media presence. Is your LinkedIn profile complete, up-to-date, and consistent with your experience? What about Facebook and Instagram, do your posts reflect your best self?
3. Comments & Reactions Comments, especially those made in haste or under the influence, can stick around long after you've forgotten them. It's time to remove any inappropriate comments and focus on positive interactions.

The Risks of a Poor Digital Legacy

• Lost Job Opportunities: Employers may be turned off by unprofessional or inappropriate posts.
• Brand Damage: If you can't show your boss your social profiles, it’s a sign they need a serious update.
• Mixed Signals: Inconsistent information across platforms can make you look disorganised or unreliable.
• Company Registrations: If you have a side line or are a director of a company do not forget to include it on your CV.

Building "Brand You"

Your digital legacy is the foundation of Brand You! You are your own beautiful, unique brand, and it’s time to sell yourself as the superstar you are! Here’s how:

• Consistency Across Platforms: Ensure your LinkedIn, X, TiKTok, Instagram, and even Facebook present a unified, professional image.
• Be Proactive with Content: Share industry-related articles, thoughts, and opinions that showcase your expertise. Highlight achievements and participate in discussions that align with your career goals.
• Engage and Connect: Networking online is as important as face-to-face meetings. Comment constructively on posts, connect with industry leaders, and share your insights.

The Power of a Strong Digital Legacy

A positive online presence can:

• Boost Your Credibility: When your online persona reflects professionalism, it enhances trust.
• Open New Doors: Employers will see you as a proactive, engaged individual.
• Support Career Growth: A strong personal brand helps you stand out in your industry.

Final Tips from Sally Asling

"I’m passionate about helping candidates present themselves in the best possible light to secure the best job roles. One of the first things I do when considering candidates is check their digital footprint. You’d be surprised how many opportunities are lost because someone didn’t think before they posted. If your online persona doesn’t align with your professional goals, you’re potentially closing doors before they even open."

Need Help?

If you need assistance shaping your digital legacy and ensuring that “Brand You” is ready for the next step in your career, I’m here to help! Get in touch today.

Sally Asling

PROFIND PROPERTY RECRUITMENT www.profindpropertyrecruitment.co.uk

0204 583 4941 or 07760 787026

?? [email protected]