Crafting your coaching Brand!

Develop a standard of excellence. Without the distinction - there is extinction! - Jon Michail

The point of branding is to identify who you are and what you stand for. To do this, you need to have a consistent, cohesive, and compelling message. The best way to accomplish this is by developing a strong personal brand that helps define who you are and what makes you unique. If you are confused about how to develop your own brand or whether it even matters in your field, read on!

?1.??Embrace the true essence of your business

If you are a coach or trainer, your business is about helping people. That is it. You need to be crystal clear in your mind about what the essence of your business is, and then make sure all your marketing reflects that.

This might sound obvious but often when we get caught up in branding ourselves as an expert or guru on social media, we lose sight of what our core message really is. If someone asked me why I do what I do, my answer would be: "I help busy entrepreneurs get more done in less time so they can spend more meaningful time with their families."

Doesn't that feel better than saying: "I'm an online marketing expert who helps business owners get more clients"?

2.??Develop a strong personal brand?

As a coach or trainer, your personal brand is the promise you make to your clients and customers. It reflects who you are and what kind of value proposition you're bringing to the table (and if it doesn't reflect those things, then change it). Your personal brand should be consistent across all media--from social media posts to speaking engagements to webinars.

A strong personal brand can help establish trust with potential clients before they ever hire you as their coach or trainer. If someone sees that one post from five years ago where you were wearing a suit jacket but now are wearing yoga pants all day every day...well, let's just say that might cause some confusion about how seriously business-oriented this person really is!

3.??Focus on the things that set you apart from others in your field

If you are a coach or trainer, your brand is the thing that will set you apart from all of the other coaches and trainers out there. The best way to do this is by focusing on what makes you different than everyone else in your field.

What makes me different than anyone else? Why should people choose me? What is my unique selling proposition (USP)? These are questions which every business owner needs answers for, but especially if it is an online business-like coaching or training where customers can shop around online at their leisure--and may not even realize they're looking at competitors' websites until after they've made up their mind!

If we look back at some of the biggest brands in history: Coca-Cola doesn't just sell soda; they sell happiness; Apple sells innovation; Nike sells performance and style as much as shoes do; Budweiser sells beer...and so on down through all sorts of products and services that have become household names over time because they've tapped into something fundamental about human nature--our desire for belongingness (Coke), self-expression through technology (Apple), feeling good both physically and mentally while looking good doing it (Nike).

4.??Cultivate a strong visual brand

If you're going to be a coach or trainer, it's important to understand the importance of branding.

Branding is about more than just your logo--it's about how you present yourself and your business.

The right visual brand will help customers recognize who you are and what services you offer. They will also be able to find out more information about how they can work with you in the future by visiting one or two key places on the internet (or even just walking into their local coffee shop).

YOU NEED TO HAVE A CONSISTENT, COHESIVE AND COMPELLING MESSAGE.

When you are developing your brand, you need to consider the following:

·????Your target audience. Who are they? What do they want or need? How can you help them?

·????The purpose of your business or organization (what makes it different from all other businesses/organizations). This will help determine what type of messaging will resonate with your audience most effectively.

Branding can be the difference between success and failure for your business. It is not just about getting people to remember your name; it's about creating an image that stands out from the competition and conveys who you are as a person. The key takeaway here is that branding is not just about how something looks or sounds; it's also about how it feels. Think of how Nike has branded itself over time: from its swoosh logo in the 1970s to today's slogan ('Just do it') which encapsulates everything we love about this brand - its simplicity, creativity, and motivational spirit!

At TLC Masterminds - we help you create your personal brand and build your credibility! A step by step plan to guide you how you can craft your branding as a coach and trainer. If you wish to learn and grow your followers and become a thought leader in your niche- connect with us today ! Whatsapp me on 9321110643 www.teachersareleaders.org