Crafting Your Book

I love Mondays!

I'm especially psyched about this one, because it's book launch day! The second in the?You Must Series:?You Must Market Your Book: Increase Your Impact, Sell More Books, and Make More Money?(& the companion?Workbook) is now available.

Back to book writing! Perhaps asking someone to write your?Foreword?or provide an?endorsement?is a bit further down the road.

Are you still wondering exactly?what?to write your book about? A common question, for sure. One, in fact, I got to discuss with someone today. Smart authors?craft?their books (and you are, without a doubt, smart!). They take the time to think about what they really want?out?of the book, which influences what they put?into?their book.

Here are some pre-crafting considerations:

• In a perfect world, what would your book do for you, for your business??Create a new income stream via book royalties and sales? Help you get more clients or customers? Both?
• With either or both of those in mind, what do you need to include in your book to leave no doubt you're the expert your reader needs to hire??Do you have a process or methodology you use with current clients or customers??Share it.?Do you have experience you can give to others through stories and examples??Put those in, too.
• What do you want your readers to do after they've read your book??Help them to succeed by the end of your book by sharing everything you can without having an actual conversation with them.
• What do you want your readers to avoid doing??Be sure to share your wisdom and provide words of caution, in addition to your keys for success.
• Open the door for readers to connect with you on a deeper level.?You can do that with book bonuses, information on your other products and services, and even access to your content-rich emails. :) Map out how you're going to build the author-reader relationship?with your readers?even as you're still working on your book.

Crafting your book with some serious forethought is going to ensure your book is still doing exactly what you wanted it to do when it was still an idea!

I'm gonna go celebrate with some friends. I hope your day is magical! See you tomorrow.

Honorée Corder | I help professionals write, publish, market, and monetize their books.

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