Crafting Your Authentic Personal Brand: A 5-Step Guide

Hubert Rampersad, Ph.D.?

We all have something meaningful to contribute to this world. Get out of your lazy chair and take the initiative and the responsibility to develop and cultivate your authentic personal brand to find out what this is and keep it at the forefront of your mind each day. I have proven to myself that if someone has a clear, authentic dream, responds to it with love and passion, dares to pursue this dream, has faith in himself, and lives according to his dream, this dream will guide that person’s life and will result in purposeful and resolute actions. Remember: “Dream it, hope it, believe it, fix it in your mind, visualize it, accept it, respond to it with love, passion, and integrity, give your peak performance to it, and you will achieve it”—Hubert Rampersad.

By discovering and formulating your higher self, you will become a visionary and realize you have something unique to offer. Your job is to find out what that is and work at it passionately. Once you better understand who you are, what your genius and unique talents are, what you stand for, what your long-term intentions are, and what type of relationship you would like to have with others, it will be much easier to channel your energy in the right direction, to achieve your dream which is worthy of your effort.

Personal branding

Being good and accomplished in your field is not enough. It’s time to make a serious effort to discover your genius, passion, and dream and develop yourself as a robust, consistent, and memorable authentic personal brand. You can shape the market’s perception of your brand by defining your unique strengths, values, and personality and sharing them with others excitingly and persuasively. You can develop and manage it, essential for future employability and success. In this article, I introduce a holistic, authentic personal branding method that is sustainable and goes far beyond traditional personal branding.?

Everyone has a chance and should be responsible for learning, improving, building their skills, and becoming a strong brand. Everyone is a personal brand, but most people are unaware of this and do not manage it strategically and effectively. You should take control of your brand and its message and affect how others perceive you. This will help you to actively grow and distinguish yourself as an exceptional professional. It:

• Stimulates meaningful perceptions about the values and qualities that you stand for
• Tell others who you are, what you do, what makes you different, how you create value for them, and what they can expect when they deal with you
• Influences how others perceive you
• Creates expectations in the minds of others of what they will get when they work with you
• Creates an identity around you, which makes it easier for people to remember who you are.
• Gets your prospects to see you as the only solution to their problem.
• Puts you above the competition and makes you unique and better than your competitors in the marketplace

Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others when they see or hear your name. The underlying assumption of the personal branding philosophy is that each of us has unique gifts and a distinct purpose and dream in life. By connecting these gifts, purpose, and dreams, we open ourselves to greater happiness and success.

Authentic personal branding

In this article, I introduce a holistic, authentic personal branding model that will help you unlock your potential and build a trusted image of yourself that you want to project in everything you do. It is harmonious with your values, beliefs, dreams, and genius. When combined with powerful tools, your brand, well-branded according to this approach, will make it easier to convince others, deliver peak performance, and create a stable basis for trustworthiness, credibility, and personal charisma.

This new approach places more emphasis on understanding yourself and the needs of others. Meet those needs while staying true to your values, improve yourself continuously, and realize growth in life based on this personal branding journey. It focuses on the human side of sustainable branding and includes your reputation, character, and personality. If you are well-branded according to this approach, you will find it easier to convince others and attract the people and opportunities that perfectly fit you.

The Authentic Personal Branding Roadmap?

Authentic personal branding is based on my books “Eco-Design Thinking for Personal, Corporate, and Social Innovation” and “Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand.” The authentic personal branding model involves five steps: 1. Personal Ambition, 2. Personal Brand, 3. Personal Innovation Strategy, 4. Implementation, and 5. Personal Integrity & Empathy. This model is illustrated below:......... read further

Hubert Rampersad, Ph.D.

Orlando, Florida |? [email protected] |? Phone/WhatsApp: +13053992116