Crafting Stories: in conversation with Julie van der Have ??

Julie van der Have , a creative brand strategist and copywriter based in Amsterdam brings a decade of expertise in shaping narratives for sustainable and purpose-driven brands. Nestled in Amsterdam's creative hub, her workspace overlooks the IJ, shared with two graphic designers whose ingenuity echoes her passion for creative authenticity.?

The Journey to Brand Strategy and Copywriting

Julie's fascination with brand strategy and copywriting stemmed from her interest in people. Who are they and how did they become who they are today? These are the questions that intrigued Julie from a young age.

With entrepreneurs in her own family, she recognized the conviction and sheer determination it takes to materialise a vision.

"This drive is something I admire. People who are really into something interest me, and I guess I am into getting to know these stories."?

Delving into the 'why' behind a brand and the unwavering dedication driving its existence captivates her.

“After one to three sessions, I deeply understand the company's reason for existing, which gives me great joy. Translating their ‘why’ into the right words is very rewarding to me. They often forget that their business is unique because it is what they are a part of daily.”

Insuring the Path: Responsibility and Prudence

For Julie, insurance became a prudent step, initially mandated for a project with a corporate client. Yet, it evolved into a conscientious decision to protect her practice and ensure responsible business conduct .

“Funny enough, when Insify started, I wrote copy for your website. So, when I needed insurance, I knew who to turn to”?

The Path Ahead: Nurturing Creativity and Sharing Stories

Looking to the future, Julie aims to continue crafting brand narratives. Yet, like many creatives, a personal project—a book, podcast, or documentary—beckons as an avenue to share her insights and stories.

“It will happen someday because there are some things I feel the need to share.”

In Julie's journey, the blend of creative zeal, entrepreneurial spirit, and family echoes a harmonious symphony, each note resonating with purpose and passion.

“If you’re thinking of becoming self-employed, just do it. You can always go back to being an employee. But, I must warn you: when being successful as a freelancer, it might be hard to return to being an employee. The freedom is very addictive”