Crafting a Social Media Strategy that Delivers Results

Social media is an important part of your marketing strategy, but it's not the only one. In fact, many brands have found that social media has a diminishing ROI over time. So how do you ensure that your social media efforts drive results? By crafting a strategy that includes all three stages of content creation: curation, promotion, and measurement

What are your goals?

Before you begin, it's important to define your goals. This will help you stay focused and prevent any setbacks from creeping in during the process.

These are the kinds of things we want:

? We want our business to be successful—we don't just want it to exist; we want it to thrive!

? We want people who follow us on social media or visit our website every day because they enjoy what they see there.

? We also don't mind if some people don't click through from a post about fitness content but instead go straight back home after browsing through our profile photos for 10 minutes (it happens).

Relevant, engaging content

When you're creating a social media strategy, it's important to make sure that your content is relevant and engaging.

Make sure that each piece of content has a clear call-to-action (CTA) at the end so people know what they can do next after they've read through it or watched their video. This will help keep them coming back!

In addition to having CTAs at the end of each post/video that contain questions or prompts like "What did you think?" or "How was it?" Try adding links where viewers can get more information about whatever topic we covered during our discussion.

Discoverable, shareable and measureable content

You know what’s not a good idea? Create an online post that is dull and non-sharable. That’s the kind of thing that gets you ignored online. Instead, make sure your social media strategy is built around three things: discoverability, shareability and measurability Then come up with ideas for what makes sense for each platform you're using—Facebook might have more patience than Twitter—and execute those plans accordingly!

A social media editorial calendar

An editorial calendar can help you plan content for your social media channels, as well as figure out what topics or events should be covered in each post. Here are some tips for creating one:

? Figure out the messaging of each channel (Facebook, Twitter, Instagram) and how it fits together with other channels.

? Decide whether there are any seasonal trends that apply specifically to this particular topic area (e.g., Valentine's Day sales) so everything stays consistent throughout the year instead of rotating around every couple months like clockwork!

Consistency and frequency of posts

Now that you've got a handle on your goals, it's time to decide how often you should post. The answer will depend on the type of content you're sharing and who your audience is. If someone is looking for high-quality content in an area where they're passionate about, posting frequently can be beneficial—but if they're more casual users who just want something quick and easy to read, then posting less often might work better.

Now it’s your turn. What do you want to achieve? How can social media help? Remember, there are no “best practices” for social media; the only way to know what works best for your brand is by testing and measuring. DoveSoft is the right team when it comes to planning, creating, executing & evaluating your brands image on social media.