Crafting a Social Media Marketing Strategy

Listen, engage, and publish using powerful social media marketing tools — and unite marketing with sales and service over popular channels.

LISTEN TO THE CONVERSATION - Analyze conversations from nearly any source to see what your fans and industry are saying.

• Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or on our mobile app.
• Watch for fresh topics and trends from convenient customizable dashboards — so your marketing activities are relevant.
• Drill down to the post level and catch every comment. Listen for mentions of your brand across all networks — and use these insights to drive your marketing strategies.
• Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

ENGAGE YOUR COMMUNITY - Respond to social posts, manage your community, and provide customer support.

• Deploy a single platform for all social media engagement across every department in your company. Securely manage access and roles with user and team workspaces.
• With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service.
• Route social posts to your CRM platform to complete the picture of your customer across social, email, and other digital channels.
• Open and monitor service cases based on interactions and feedback on popular social media outlets.

PUBLISH ON SOCIAL MEDIA - Create and approve content for multiple social networks and accounts.

• Securely manage your company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.
• Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on your desktop or in a mobile app.
• Intelligent reporting gives you a real-time snapshot on content, channel, and creative performance. Improve campaigns with a central view of all your social marketing.
• Boost high-performing social posts with built-in social advertising. Reach new customers and markets.

MONITOR FROM ONE INTERFACE - See live displays of social and marketing activity with the Marketing Command Center.

• Track customer interactions, brand health, and campaign results as they unfold before your eyes. Depict real-time customer feedback with on-screen imagery.
• Keep a close eye on conversations to develop insights around customer sentiment. Display insights based on region, post popularity, and words commonly associated with your product.
• Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.
• Brand the overview of your products, events, and campaigns, then share your command center display on every screen in your office, regardless of size.

Reference: Salesforce.com