Crafting a sales message that brings in the sale

You have a great product that you know people need and you have even gone the extra mile to identify your target customer, now it is time to reach out to them and convince them that you are the right person to offer them the product or service they require. This is the part that is somewhat intimidating for sales professionals and business owners, especially when you have to convince people you cannot see either by email, phone calls, newsletter or your website.

Crafting a sales message is a very important process because it would take your customers on a journey to knowing what they would get from your product or service, how they would get it and the value they would derive. It has to be compelling enough to get them to take action immediately or make a plan to take action sometime in future.

Consider the following when crafting your sales message:Read more