Crafting The Right Comments Conversation

When you ignore your comments section, you’re leaving your devoted audience out in the cold!

Does that sound dramatic? I promise it isn’t!

Engagement on social media isn’t always easy to come by. If you don’t have a way of organically siphoning people to your page and can’t afford to boost posts, your posts could very well be populated by tumbleweeds. It’s tough, but that’s the social media landscape we’ve got at the moment.

“Likes” and other, more passive forms of engagement are nice, but when someone takes the time out to write a thoughtful comment on one of your posts, it really is poor customer service to not respond.

However, comments are not something you should just fire off. They’re just as much a part of your content approach as anything else and should be developed carefully with the goal of furthering your brand’s message. “Thanks for your comment” or “Totally agree” are better than not replying at all, but they’re not the kind of comments I would accept from my team, and in my experience, clients aren’t wild about them either.

So let’s talk about how you can craft a comment to further the conversation around your brand >>> bit.ly/3mQdrGX