Crafting Personalized Outreach Messages for Account-Based Sales

Hey there, LinkedIn fam!

Welcome to the fifth edition of "The Extra Thursday," brought to you by Intandemly. Today, we're going to be talking about crafting personalized outreach messages for account-based sales. In other words, we're going to show you how to slide into your target accounts' DMs in style. So, grab a pen and take some notes, because this one is going to be a doozy.

Let's start with the basics. When it comes to account-based sales, you're not just targeting individual prospects, you're targeting entire accounts. This means you need to get creative with your messaging and make sure you're speaking directly to the company's pain points and goals. If your outreach messages aren't personalized, you might as well be sending carrier pigeons. Don't just send a generic message that could be sent to anyone - that's like trying to get a date by sending a mass text message. It's not going to work, trust me.

How do we make our outreach messages stand out from the crowd??

Here are some dope ideas:

• The Giphy: Add a hilarious gif that relates to the content of your message. Who doesn't love a good laugh?
• The Emoji Overload: Emojis are a great way to inject some personality into your message. Use them strategically to emphasize key points and convey emotion.
• The One-Liner: Keep it short and sweet with a catchy one-liner that grabs their attention. For example: "Hey [Name], can we talk about [problem they're facing] over coffee?"
• The Personal Touch: If you share a common interest with your target account, don't be afraid to mention it. It shows that you've taken the time to get to know them beyond their business needs.

Crafting personalized outreach messages is an ongoing process. Don't be afraid to experiment and see what works best for you and your target accounts.

You want to be engaging, informative, and memorable, all while avoiding the dreaded spam folder.?

So how do you research that truly resonates with your target accounts?

1. First, stalk them like it's your job - because, well, it is. Check out their LinkedIn profiles, company websites, and any other social media pages you can find. To create outreach messages that truly resonate with your target accounts, you need to do your homework.?
2. Second, take notes like a detective - you never know what little details might come in handy later. Once you have that information, you can start planning your tailor-made message to address their specific needs.??
3. Third, play the role of a secret admirer - check out what they've been posting about, their interests, and what makes them tick. When crafting your message, it's important to keep it simple and to the point. Avoid using jargon or technical terms that your target accounts might not be familiar with. Instead, use clear and concise language that a fifth-grader could understand.

People like to do business with people they like and trust. If you can connect with your target accounts on a personal level, it will go a long way toward building a relationship with them.

In summary, to create outreach messages that resonate with your target accounts:

1. Do your homework and understand their pain points and goals.
2. Tailor your message to address their specific needs.
3. Keep your language simple and easy to understand.
4. Add a personal touch to connect with them on a human level.

So, get your typing fingers ready, and let's craft some killer outreach messages that'll make your target accounts say, "Yes, please!".

And there you have it - some unique practices for doing research on accounts that will make your outreach messages stand out like a flamingo in a flock of pigeons. Happy researching, and we'll see you next time on 'The Extra Thursday'!