Crafting a layered messaging framework in today's market

Step right up to the unveiling of our not-so-secret blueprint to messaging mastery!

We're talking a seamless flow that separates you from every other humdrum consultancy out there. From that initial "aha" moment that ignites curiosity, to the ultimate "I'm sold" decision, each layer thoughtfully unveils the next compelling reason to engage.

Keep reading to learn how to tease those initial pain points, and then reveal your compelling vision that positions your consultancy as the ideal solution - the icing on the cake.

Vision casting

Begin with the end in mind. Vision casting is about painting a compelling picture of the future your prospects can achieve with your consultancy's guidance. This approach is rooted in understanding where your prospects currently stand and where they aspire to be.

By articulating a clear and desirable future state, your messaging becomes not just communication, but a beacon leading your prospects towards their goals.

This future-focused narrative sets the foundation for a messaging framework that is both aspirational and grounded in achievable outcomes.

Backing up your claims

The proof of the pudding really is in the eating. Clients want to see tangible outcomes you’ve achieved for similar businesses. Case studies, testimonials, and real-world results are the Paul Hollywood handshakes of your consultancy.

A great example of this in action is seen with Reson8 Ltd . They trumpet an impressive 8 to 1 return on investment for their clients, offering concrete evidence of their ability to deliver results.

Integrating evidence into your messaging not only enhances its credibility but also helps prospects visualise the tangible impact of your consultancy's intervention. It transforms abstract promises into relatable, achievable outcomes, allowing prospects to cake it easy, knowing they're in capable hands.

Multi-layered approach

A robust messaging framework operates on multiple levels, addressing both immediate needs and long-term aspirations.

For instance, initial communications might focus on addressing urgent pain points, while subsequent messages weave in the broader strategic vision, culminating in a compelling narrative that showcases the full spectrum of your consultancy's value proposition.

This nuanced approach ensures that your messaging remains relevant and engaging, irrespective of where prospects are in their journey.

Here are some examples of how our messaging is tailored to the mindset and needs of prospects at each stage:

Awareness stage: “Get the feeling you’re just a bit MEH? Read our latest blog "How to develop a messaging strategy that doesn't put prospects to sleep" here!

Consideration stage: “Are you ready to be less boring? Download our free 11-Step positioning template for “boring” consultancies, to take the next step on the path to shaking off that ‘meh’ reputation.”

Decision stage: “Why not let us do the heavy lifting? Take our MEHxamination - a free diagnostic that determines the gaps in your positioning and messaging."??

Staying ahead of the curve

The only constant in business is change. Staying ahead of this curve means your messaging must evolve in tandem with market trends, technological advancements, and shifts in client needs.

This commitment to innovation ensures your consultancy remains not just a service provider but a thought leader and trusted advisor in an ever-changing landscape.

Well, well, well… look who's been an eager pupil in our masterclass on messaging hierarchy mastery! If you've made it this far, you're clearly a distinguished prospect with a desire for messaging excellence. If capturing that desire sounds enticing, book a 15-minute Positioning Primer to discover how we can help you have your cake and eat it too.