Crafting Experiences That Resonate with Gen Z

The Reality of an “Always-On” Childhood

Before we dive in, welcome to any first-time readers! I’m thrilled to have you join us on this journey of exploring thoughtful design practices. For those returning, thank you for your continued support and engagement—your insights and feedback are the lifeblood of this publication.

At Yes + And, we’re committed to fostering a dialogue about how design intersects with culture, technology, and human behavior. This article series focuses on creating impactful, authentic, and meaningful experiences tailored to the unique needs of different audiences. Today, we’re diving into how to craft experiences that resonate deeply with Gen Z, a generation that is reshaping the digital landscape.

The digital natives of Gen Z, born into a world of constant connectivity, are redefining what it means to engage with technology. As designers, understanding their unique experiences, expectations, and aspirations can help us create products that resonate deeply with this influential generation. Growing up with smartphones, social media, and 24/7 internet access has shaped Gen Z’s relationship with technology in profound ways. While this “always-on” connectivity has opened doors to unprecedented opportunities for learning and connection, it has also led to digital fatigue, screen addiction, and a longing for balance.

The Desire for a Simpler Life

In response to these challenges, Gen Z is seeking simplicity and authenticity in their digital experiences. Here are three emerging trends shaping their behavior:

1. Gen Z embraces the Cozy Web, a trend emphasizing smaller, more intimate online spaces that prioritize warmth, community, and personal connection over mass appeal. These spaces offer an antidote to the pressures of public-facing social media. Design Tip: Design products that foster a sense of intimacy and authenticity, creating small, meaningful digital interactions that feel personal and inviting.
2. Gen Z is increasingly drawn to minimal tech—devices and digital solutions that prioritize simplicity, essential functionality, and mindful usage. This trend reflects a rejection of digital overwhelm in favor of intentional and meaningful tech experiences. Design Tip: Design products that emphasize essential features, reduce distractions, and encourage a healthier relationship with technology
3. Digital fourth spaces are platforms that offer Gen Z a sense of community and belonging outside the pressures of work or traditional social media. These spaces, like Reddit, Tumblr, and Snapchat, prioritize casual and authentic interactions, fostering low-pressure environments. Design Tip: Design features that replicate the essence of forth spaces—welcoming, inclusive, and supportive environments where users can engage meaningfully without pressure.

Designing with Gen Z in Mind

To connect with Gen Z, prioritize these core principles:

1. Authenticity - While Gen Z values authenticity and relatability, they also appreciate polished designs when paired with features that enhance transparency and personalization. The success of apps like Revolut and Pinterest demonstrates that sleek design can coexist with meaningful and engaging experiences.
2. Customization - Enable users to personalize their interactions. This generation thrives on individuality and expression. Apps like Spotify allow users to curate highly personalized playlists, and Canva enables creative self-expression through customizable templates.
3. Mindfulness - Build tools that encourage healthy digital habits and balance. Features like Instagram's Take a Break or Headspace's meditation tools align with Gen Z's focus on well-being and intentional tech usage.

Your Role in the Conversation

Designing for Gen Z is about more than just understanding their preferences; it’s about respecting their values and creating meaningful experiences. How can your designs empower this generation to navigate their digital lives with intention and joy? Let’s discuss in the comments below.

Reading recommendations inspired by this post:

• The Gen Z Frequency by Gregg L. Witt and Derek E. Baird
• Research from Pew Research Center on Gen Z’s digital behaviors
• Articles exploring the resurgence of minimal tech and its appeal to younger users