Crafting Excellence: The Journey to The Authentic and Our New Slim Version

Hello Friends,

We’re excited to share our new series “Crafting Excellence” with the story behind one of our most cherished products, The Authentic Blunt.

Learn about our new slim version coming out this summer at the end of this email.

This journey of crafting excellence and authenticity began with a vision from our Founder, Steven Conville. He dreamed of creating a blunt that would offer a genuine, unparalleled smoking experience—one that the market sorely lacked. Without knowing exactly how to bring this vision to life, Steven embarked on a quest to make it happen.

In 2022 this journey led Steven to meet a masterful hand-roller Dominic Sampson, though the story of the blunt did not start until much later.?

Our marketing team immediately saw the potential in having Dominic hand-roll our products at events, offering a unique and premium experience to our guests. Given that we are a small team with a limited budget, it’s always important for us to find creative ways to offer premium experiences to our community without breaking the bank.

Dominic's first event with us was nothing short of magical. He captivated our guests with his meticulous hand-rolling technique, transforming each blunt into a work of art. His dedication to the craft was evident, and his blunts quickly became popular at our events, leaving a lasting impression on everyone who experienced them.

Our quest for authenticity took a pivotal turn when Steven discovered the perfect terpene, capturing the true essence of a classic blunt. Working behind the scenes, he found this critical ingredient and realized that Dominic’s craftsmanship was the perfect final step to create The Authentic Blunt—something the industry had never seen before but desperately needed.

Dominic joined our team full-time, and his expertise, combined with the special terpene in the blunt wrap, has been instrumental in the success of The Authentic Blunt. The community’s response was overwhelming, with the product selling out within the first week. Crafted with premium craft flower, THCA diamonds, and infused with a carefully selected terpene, The Authentic Blunt stands as a testament to our commitment to quality and authenticity.

We have some thrilling news: We're expanding The Authentic Blunt family! Introducing the new Slim 1.5-gram version of The Authentic Blunt, coming to the OCS portal on September 6th & in stores September 22nd.

Imagine all the quality, flavour, and craftsmanship you love in a more compact, convenient size. Stay tuned to be among the first to experience this exciting new offering!

Visit your local dispensary to elevate your smoking experience with The Authentic Blunt.