Crafting Creativity and Sustainability in Spirits: The Isco Spirits Journey

Huge thanks to Manya K. R. for joining me on the People of Packaging Podcast episode 295!

In case you don't have time to listen to the entire episode, I've summarized in this neat little newsletter article with coauthor, Allen Iverson AKA AI:

Key Takeaways:

• Isco Spirits blends creativity and sustainability to bring something special to the spirits world.
• Focusing on where products come from, like regenerative farming, adds authenticity and storytelling power to a brand.
• Sustainable packaging in spirits is tough, and Isco's journey highlights both challenges and the opportunities for industry-wide improvement.

A Creative Spirit Rooted in Regenerative Agriculture

Ever wonder what happens when you mix a commitment to the environment with a passion for spirits? Enter the Industrious Spirit Company (Isco Spirits), a Rhode Island-based distillery that’s all about crafting with purpose. Founded by the inspiring Manya Rubenstein, Isco isn't just making beverages; they're creating stories rooted in local artistry and regenerative agriculture.

Located on the historic grounds of the Providence Steel and Iron Company, Isco’s space is an emblem of resilience and reinvention. "Our company has two main threads," says Rubenstein. "One is creativity, and the other is sustainability." From every bottle of their ocean-inspired spirits to the creative community they support, Isco is a brand with purpose, showcasing that art and environmental responsibility can mix beautifully.

Packaging Challenges: The Journey to Sustainable Solutions

Like many small producers, Isco Spirits hit some roadblocks when it came to sustainable packaging. As Rubenstein recounts, "We found it was extremely difficult as a small producer, especially during the glass shortages." Turns out, translating a sustainable vision into packaging isn't so straightforward! Between glass shortages and the difficulties in reusing bottles, small brands like Isco are faced with a very real challenge in making eco-friendly dreams a reality.

This is where Trayak and Specright come into play. For companies like Isco, innovative partners are invaluable. Trayak offers tailored sustainability solutions to help brands make impactful changes in their supply chain, while Specright simplifies and improves the specification management process, ensuring brands stay efficient while meeting sustainable goals. Both of these resources are empowering small brands to navigate packaging challenges with greater ease and adaptability.

Reinventing the Brand: Elevating Storytelling with Style

Despite these hurdles, Isco saw an opportunity to enhance their story even further. The team decided to freshen up their labels, giving them a cleaner, more eye-catching look while still packing in loads of personality. Now, with labels that include QR codes, consumers get an interactive experience, diving deeper into the origins and flavor profiles of each product. It’s storytelling with a modern twist.

Rubenstein even brings a bit of pop culture flair to the packaging, drawing inspiration from "Ursula the sea witch" for their Ostreida vodka bottles. From ocean themes to regenerative agriculture, every bottle tells a tale, reflecting the heart and soul behind the brand.

The journey of Isco Spirits is a testament to creativity, collaboration, and sustainability in action. By embracing sustainable sourcing, partnering with innovators like Trayak and Specright, and elevating their visual storytelling, they’re paving the way for a brighter (and greener!) future in spirits. Cheers to brands that don’t just make products—they make waves.