Crafting Compelling Video Content

If you’ve been on a social media platform recently, you’ve probably noticed that video content is dominating the digital world, and there’s little wonder why. Much of the video content produced today is very engaging. It’s no easy task to produce such eye-catching content, but that doesn’t mean you should write it off entirely. Mastering this medium may help you meet and even exceed your marketing goals. Consider these tips when trying your hand at video content. 

1. Remember to tell a story.

Make sure your video tells a good story. Companies often try so hard to have videos check all of their marketing boxes that they forget about the viewer. It's better to have a focused message. - Keith Bendes, Float Hybrid 

2. Maintain relevancy.

Ultimately there are loads of stylistic choices you can make with video, like incorporating humoristic elements. But every style will fall flat if it's not relevant to your audience and customers. - Kat Krieger, Joyride 

3. Split test for better results.

Video isn't unlike other types of content. It needs to be engaging and have value for its viewers. But all too often people treat video differently than other forms of marketing content. Shoot or create more video than you need and cut it up in different ways, then split test. Without fail, one video will outperform the rest, and that's your winner. - Zachary Pardes, Trustpilot 

Investing your time and money in video content could be a game changer for your company. Studies have shown that it draws in far more eyes than written, and tends to increase return on investment. Will you consider adding this tool to your digital marketing portfolio?

To read the full article, click here: 12 Tips For Crafting Compelling Video Content That Draws More Views (forbes.com)