Crafting Brand Experiences - Summer Highlights
This summer has been a crazy one for 2Heads so far. From cos-playing at Anime Expo on 4th July in Los Angeles to walking 500 miles along the Thames Path we also celebrated the Event Marketer Top 100 IT List for the third consecutive year.
Here what we've been up to:
Anime Expo
What better way to celebrate the 4th July than to dress up as your favourite Anime character at the Los Angeles Convention Centre. Anime Expo '24 was exceptional, and we at 2Heads were thrilled to be involved.
We collaborated with Hulu to create the ultimate immersive experience for anime fans. With six different activations featuring top titles and shows, fans were able to engage like never before. The newest release, Suicide Squad Isekai, had fans lining up in their best cosplays to snap a photo at the themed photo booth. At the Bleach activation, professional calligraphers drew fans' favorite characters' names in Japanese, creating unique and personalized souvenirs. Our most popular activation, inspired by Naruto, tested fans' strength with a punch bag game, while an arcade-style gun game offered additional fun for Mission: Yozakura Family. Fans could power up with Dragon Ball Z by reaching their 'Kamehameha'. After all that excitement, fans rehydrated with Hulu's giveaway of refreshing boba tea.
Read more about it here
For a second year in a row, 2Heads worked with SEGA X Atlus U.S.A., Inc. to create an unmissable experience for fans. To bring SEGA's vision to life at Anime Expo, 2Heads crafted an immersive experience centered around a key element from Metaphor: ReFantazio. We designed a 25ft inflatable replica of the Gauntlet Runner from the game, creating an eye-catching and interactive centerpiece for SEGA's experience. This unmissable structure not only drew fans in to take pictures but here is where fans were able to demo the latest Metaphor: ReFantazio game. Adjacent to the Gauntlet, fans could purchase exclusive SEGA merchandise from t-shirts, pins, mugs and other collectible items further enhancing the overall experience.
Top 100 IT List
We're thrilled to be included in the Event Marketer Top 100 IT List once again! For the third consecutive year, 2Heads has been recognized as one of the leading agencies driving innovation in the experiential marketing industry.
From star-studded events with Disney, and groundbreaking collaborations with brands like our sustainable work with De Beers Group , our passion for excellence continues to set us apart.
Check out the full list .
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Social Media Takeover
Our Marketing team decided to take a step back from social media and let the other departments take lead. We held a competition for who could create the most engaging post and how to best represent who they are. We were so impressed with how our staff came together to create some magic.
Check out the winner .
2Heads Walk 500 Miles
Our UK team took on a huge challenge to raise money for three incredible charities Dementia UK , BBC Children in Need and Macmillan Cancer Support .
Starting at the crack of dawn from Streatley a selection of 2Headers started their 30 mile journey meeting other colleagues along the way. Stops included Purley, West Reading, Henley, Aston, and ending in Marlow. Cumulatively, 2Heads walked over 800 miles and raised ￡10,000+ for our chosen charities.
We are immensely grateful to all those who supported, donated and we cannot wait to raise the bar in 2025 our next charity event.
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