CRAFTING A BOLD VISUAL IDENTITY FOR ASSETS

Client: Brendon

Greetings LinkedIn Community,

I am excited to share our project—a comprehensive visual identity design for Assets, a dynamic streetwear brand based in NYC. This project was particularly inspiring due to its vibrant and graphic nature, perfectly aligning with the energy of the streetwear culture.

The Client

Assets, founded by Brendon, focuses on creating the best streetwear for people from everywhere. Brendon reached out to us with clear design expectations: he wanted a visual identity that was graphic, and bold, reflecting the diverse and dynamic spirit of the brand.

The Design Brief

Brendon’s vision for Assets was to create a brand identity that stands out in the crowded streetwear market. He wanted designs that were not only visually striking but also versatile and adaptable to various branding materials.

Our Design Process

1. Conceptualization: Understanding Brendon’s vision was our first step. We explored various graphic concepts that would capture the essence of streetwear while maintaining a unique identity for Assets.
2. Logo Design: The final logo design is a typographic masterpiece using Empires Regular. The choice of typography conveys strength and modernity, essential for a brand that aims to make a bold statement in the streetwear industry.
3. Extended Branding: Beyond the logo, our team designed a full suite of branding materials:

The Outcome

The result is a vibrant and dynamic visual identity that perfectly captures the spirit of Assets. The bold typography and colorful designs ensure that the brand stands out and resonates with its target audience. Brendon’s feedback has been overwhelmingly positive, and we’re proud to have contributed to the growth of this exciting brand.

The Importance of Visual Identity

In the streetwear industry, where visual appeal and uniqueness are paramount, a strong visual identity is crucial. It helps in creating a recognizable and memorable brand that can attract and retain customers. For Assets, this new identity will help them carve out a distinctive space in the competitive market.

Engage with Us

I invite you to share your thoughts on this design and the broader topic of visual identity in the fashion industry. How has a strong brand identity impacted your business? What elements do you believe are crucial for a successful brand identity?

Feel free to comment below or connect with me directly. Let’s continue this conversation and support each other in building compelling brands. Additionally, subscribers can book our services through our website at Owl Studios Creatives.

Thank you for your continued support and engagement.

Best regards,

Daniel Darkwa

Logo and Brand Identity Designer