CRAFT YOUR 2024 MARKETING PIE: A RECIPE FOR SUCCESS

Just like a well-made pie, your 2024 marketing strategy needs some key ingredients to ensure it's well-balanced, satisfying, and appealing to your customers: a solid base, flavourful filling, a dash of seasoning, and a pinch of something unexpected. Combine these ingredients for a 2024 marketing pie that’s going to be irresistible to your customers. ??

The Base: Evergreen Content and Campaigns

Evergreen content and campaigns are timeless pieces that provide a sturdy base for your marketing plan, remaining relevant year-round, and often year after year too! Update and build upon existing evergreen content to keep your brand consistently engaging and relevant.

The Filling: Key Events and Activities

To ensure your marketing pie has depth and substance, plan around the expected key moments of your business calendar. Are you launching a new product, hosting an event, celebrating a significant milestone, launching a new website, or undergoing a rebrand? Block out these key moments on a timeline and build your marketing campaigns around them. Understand how these moments will be significant to your audience and prepare the necessary marketing messages and collateral to communicate these events effectively.

The Seasoning: Adding Flavour with Seasonality

A great pie needs seasoning! Add a sprinkle to your marketing strategy with seasonal campaigns. Identify your in-demand products and services at certain times of the year, or those which need more of a marketing push and use seasonality as an anchor from which to create engaging content. You can even repurpose previous seasonal campaigns to increase their longevity.

The Topping: Embracing the Unknown

No pie would be complete without an element of surprise. So, be open to unexpected opportunities. Stay flexible and responsive to trends and adapt to the ever-changing landscape in your industry sector. Reactive content can make for a dynamic topping and pique the interest of your customers.

Read this blog in full on our website.

We're here to help

Not everyone has time to bake a masterpiece, and that's where we come in. We know just the right ingredients to use.?Plus, our marketing retainer packages are designed to give you the ongoing support needed to make your 2024 strategy and communications a success. Give us a call 01884 255999 or book a discovery call?to find out more.

About 'The Gen'

At Oxygen, our mission is to help businesses thrive. That's why we created 'The Gen,' our bi-weekly newsletter full of practical marketing tips, best practices, and how-tos!?

If this edition resonates be sure to?subscribe?and?connect?with our team too! Consider 'The Gen' a helping hand to streamline and supercharge your web and marketing communications. If this edition isn't of interest right now, flag it for a rainy day. You never know when a gem of advice might be just what you need!

About Oxygen

We're a full-service?marketing communications?agency – with an emphasis on client service. We've scored 100% for customer satisfaction for over 8 years.

ISO9001 quality and ISO27001 information security certified for:

Marketing | Graphic Design | Website Development?& Hosting | Copywriting | PR and Media Relations | Video Production?| Print Management

Get in touch

T:?01884 255 999 E:?[email protected]?W:?www.oxygenagency.co.uk