Craft a Winning Marketing Automation Strategy in 3 Easy Steps

Hyper-Personalization is not a buzzword, anymore.?Research by Google indicates that “40% of customers are likely to spend more than planned when experiences are highly personalized.”

The rise of Marketing Automation in customer engagement

Marketing automation is one of the hottest topics, and for good reason. If the concept of marketing automation remains difficult for you to understand, let's break it down into its constituent components.

• Consumers expect consistent, situational interactions across all channels, and customer journeys involve every area of the business, which includes marketing, sales, operations, and customer service. Automation frees you to concentrate on the sincerity and personality of the delivered content.
• Companies can master digital customer journeys and implement individualized, reliable, and faster interactions by using digital customer engagement software.
• Building customer relationships, generating leads, and driving conversions at scale are all made simpler by marketing automation. It releases time and resources from tedious tasks that are crucial for a campaign to really be successful. ?

Here are 3 Marketing Automation Best Practices That Will Improve Your Marketing, Sales, and CX

Optimize the user journey

Identify the goals of each of your marketing campaigns and evaluate them accordingly: Promotion, lead generation, lead nurturing, loyalty marketing, and creation of sales tools. Marketing automation tools can specifically help enterprises with lead generation and nurturing. ?Simply plug automation into your current overall strategy, look at your buyer lifecycle and send personalized one-to-one communications to boost engagement or nurture a contact further down the funnel.

Segment and target

Take advantage of your web analytics, marketing automation analytics, and sales force analytics to create dashboards that can deliver the kind of data required to accurately assess the effectiveness of the sales and marketing departments. A Marketing automation tool will help you in achieving all this and much more. Marketing automation software provides intelligence on your prospective customers. In other words, it allows you to run multi-channel campaigns, segment your leads, and run targeted campaigns to these customer segments effectively.

Go multi-channel

Finally, don’t stop with basic email campaigns, including email, social media, SMS text messaging, and videos, to reach diverse audiences. ?

Empowering Businesses, And Enhancing Customer Engagement with Marketing Automation Platform

Giving marketers the ability to interact with customers through targeted content based on their behavior is the cornerstone of marketing automation. This allows you to tailor your content to what and when they require it.

• Instead of email blasts, use personalized content to influence their purchase.
• Boost the company's business revenue through higher conversion rates.
• Create bespoke and tailored content to build customer trust and loyalty, which is more important.
• Use personalized content to influence their purchase instead of email blitzes to influence them while improving customer engagement.
• Boost the company's business revenue through higher conversion rates.

Marketing Automation drives customer engagement – What does the future hold in this scenario?

As mentioned earlier, marketing automation will reign across industries in years to come. Whether it comes to engaging and routing prospects with contextual messaging, grabbing their attention with tailor-made messages, integrating with marketing campaigns at scale, analysis of content performance, scheduling visitor reports, or providing a rich Customer Experience (CX), Marketing Automation promises to drive enhanced customer engagement in the industry.

The advancement of B2B over the last five to ten years is very exciting to see. 20 years ago, only the most astute consumer marketing firms would have dared imagine that we would be able to profile customers based on their online behavior and tailor content and campaigns to the individual based on where they are in the purchasing process. Marketers now have a fantastic opportunity to start demonstrating the value of their organization at a level they have never been able to before, thanks to technology and a shift toward marketing accountability due to marketing automation, which is driving more customer engagement.

A marketing automation tool can help your business grow no matter what kind of business it is while carrying out all your plans for customer engagement and enhancing the overall customer experience. Take the plunge after learning how it truly works for your business.

We would love to hear your take on the marketing automation platforms. If you’re looking for an effective digital customer engagement platform to effectively manage your campaigns and automate marketing tasks, talk to our experts today.

Drop us an email at [email protected] and we’ll be glad to set up a connect with you!