Craft personalised journeys

Welcome to the Data Talks Weekly Digest – your go-to source for handpicked content from the Data Talks Team, delivering the latest sports news, insights, and tips to help your sports organization gain more supporters, achieve superior sales, and generate real revenue.?This week, we bring you:??????

Unlock success

The power of segmentation

Unlock the full potential of your marketing strategy with Data Talks’ Segment Builder, which is one of the key features of our platform.

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Why should you use the Segment Builder?

• Targeted messaging: Reach your audience effectively by creating customer segments based on any metric you’ve decided.
• Personalized customer experience: Enhance overall customer experience by grouping profiles with similar characteristics, preferences, and behaviours.
• Optimized campaigns: Launch campaigns with precision for a more targeted and impactful outreach.
• In-depth analysis: Leverage segmented data to create detailed analysis reports.
• Seamless integration: Effortlessly share your segments with other systems, ensuring consistency across your platforms.

How does it work?

• Full flexibility: Configure attributes to group your customers, giving you complete control over your segmentation strategy.
• Customizable rules: Tailor your segments by deciding which attributes to include as rules in the Segment Builder.

Don’t miss out on the opportunity to revolutionize your marketing approach with Data Talks’ Segment Builder. Start creating personalized experiences, driving engagement, and boosting your campaign effectiveness today!

SIGN UP FOR DEMO HERE

New podcast episode

Sell more merchandise by using Data Talks’s 4 fundamentals

As part of what became our weekly tradition, we’re thrilled to present a new episode of Sports CDP Crash Course! This time, our Head of Marketing and PR at Data Talks, Lorraine Moalosi, dives into the exciting world of leveraging the 4 fundamentals to supercharge merchandise sales.

Episode Highlights:

• Discover how a club turned a dramatic match victory into a 66% boost in merchandise sales through a clever social media campaign.
• Learn the ins and outs of targeted campaigns, comparing smaller vs larger segments, resulting in a stellar 60% open rate, 6% click rate, and 110 items sold, generating a revenue of 8800 EUR.
• Explore the success story of a club selling limited edition jerseys, achieving an impressive 61% open rate and a 7% click-through rate, leading to a revenue of 21,100 AUD.

Thank you for being part of the Sports CDP Crash Course journey.

LISTEN HERE

Blog

Decoding the event ticket market

Earlier this month, we shared insights on the event ticket market valuation, and if you haven’t already, now’s the perfect time to catch up.

What’s covered in the blog post:

• The event tickets market valued at a whopping $85.07B.
• Implications for sports organizations in various leagues.
• Leveraging our 4 fundamentals of selling tickets through our sports platform for ticketing goals.
• Bonus insights tailored for women’s sports organizations.

READ HERE

Are you curious about anything else that we perhaps did not include in this weekly digest? Worry not. Just reach out and let us know by replying to this email or sending us a DM on any of our social media channels below.

Best regards,

Sasa Ibrulj from Data Talks