Craft High-Converting Job Advertisements That Attract and Inspire Your Ideal Candidates
Tara O’Brien
On a mission to combine commercial & human skills in Talent Acquisition, Internal Mobility & Talent Development ? Training | Advisory | Consulting | Coach | Speaker ? RL100 Core Member ?
As with the construction of any piece of advertising, you should begin writing your job advert with your target 'ideal candidate profile' (ICP) firmly in mind.
Crafting an engaging job advert is essential for attracting your ideal candidates, but it doesn't just do that, it also helps:
A well-crafted job advert is the first step in the overall success of your recruitment process and ultimately, to the growth/sustainability of your organisation; so why are so many job adverts so bland, not inspiring, a 'copy and paste' of the job description and just plain boring!
BIG, IMPORTANT NOTE!!
A JD (job description) is not an advert...
I repeat,
a JD is not an advert!!
Creating a high-converting job advertisement requires careful consideration of several factors to attract the right candidates and inspire them to apply.
Let's look at the value of investing time in creating highly engaging job adverts.
You might think it's not worth the extra effort, but trust me, it's a game-changer!
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Firstly, when you create a highly engaging job advert, you're setting yourself up to attract the best talent out there. People are drawn to opportunities that spark their interest, and a well-crafted advert does just that.
It's often the first impression of your company, you want to stand out and make it count, right?
Secondly, you'll save time and resources in the long term. A clear, concise, and engaging job advert helps potential candidates understand what you're looking for and whether they're the right fit.
That means fewer unqualified applicants and a smoother, more effective and efficient hiring process for your team... No recruiter or hiring manager wants to spend hours sifting through candidates who don't meet the criteria, nor does any candidate want to waste time apply and interviewing for a role they are not right for, trust me!
A great job advert showcases your company's culture and values, it helps you connect with the type of candidates who will thrive in your organisation. When you hire people who align with your culture and values, you're more likely to have higher employee satisfaction, engagement, and of course, this then means higher retention.
And let's not forget Employer Brand, a well-written job advert should reflect positively on your brand, making it more attractive to both potential employees and even customers that might be out there taking a look.
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Lastly, by using inclusive language and promoting diversity in your job advert, you're actively contributing to creating a diverse and inclusive work environment. A more diverse workforce brings different perspectives, which leads to a more creative, innovative and future-thinking culture.
Here are 10 of the areas I recommend you consider when crafting a job advert to attract the right candidates and inspire them to apply:
So, when you are next creating a job advert or teaching your team how to develop a job advert that converts to applications, remember that investing time and effort into making it highly engaging is really worth it.
You'll attract the best talent to the business, streamline the hiring process, build a strong employer brand, and foster a diverse and inclusive workplace.
That's a win-win-win situation for your company, your recruitment team and/or hiring managers and your employees, both now and in the future!
If you would like to download my High-Converting Job Advert Template, you can get that as part of your 7-day free access to the E3 Portal here.
Next LinkedIn Live Webinar:
Crafting a Recruitment Advert That Captures Your Ideal Candidate's Attention
Creating adverts that stand out on job boards is getting harder and harder!
Join me on Thursday 30th March at 9.15am to hear the steps to creating job advertisements that capture the attention of your ideal candidates.
This starts with identifying your target ICP (ideal candidate profile), creating headlines that draw your candidates in and crafting engaging content to inspire the right candidates to action.
By registering you will have access to the recording; watch in your own time if you can't join live on the day!
Deputy Chief People Officer
1 年Personally there is nothing more annoying than a job advert that starts “we have an exciting opportunity” particularly on NHS jobs where every other jobs advert starts that way. Oh and the dreaded looking for a “rock star”. Innocent smoothies are an example of world class marketing - personally my favourite brand for social media content, but someone needs to look at using those talents in their recruitment team.