Craft a Grand Offer that anyone would say yes to and make it super easy to say, "YES!"to it.

What does every business I have ever created, have in common?

My offer is fire!

The Sales keep coming, even when I stop selling.

Your offer is the lifeblood of your business.

Do you want to know the secret to my sales success?

Craft a Grand Offer that anyone would say yes to and make it super easy to say, "YES!"

Let me explain...

The 2 main problems entrepreneurs face include:

1. Not enough clients

2. Not enough profit

How do you combat that?

It takes just 3 things to grow your business:

1. Get more customers

2. Increase their average purchase value

3. Get them to buy more times

And having a Great Offer helps with each of these within your sales funnel.

How?

Well, I'm about to explain...

In every business that I create, there are always 4 sections I focus on.

They include:

1. Pricing

2. Value

3. Enhancing your offer

4. Story

Let's get into it...

Pricing (3 parts: a, b, c)

a.) Avoid creating a commoditized offer.

What does that mean?

DIFFERENTIATE YOURSELF.

Sell your product/service based on value rather than price.

Create a "category of one" and you will increase clicks, conversions, and prices.

b.) Sell to a starving crowd.

How do you find a starving crowd?

Here's the equation.

Look for:

You want to be a Pain Pill NOT a Vitamin pill.

Pain + Purchasing power + Easy to target + Growing

Let me explain this more simply.

A proper pain, people who can pay to solve that pain, people who have this pain are easy to find and this market is growing!

c.) Charge what it's worth

Pick a market that can pay you what you're worth.

There are 3 main categories:

1. Health ( I started Lokkima and Calisthetics)

2. Wealth ( I am starting a business in this, probably, next)

3. Relationships ( I started a Personality Pageant, a Media Company and Events business )

Target one of these three categories.

It MUST be a growing market!

Charge a premium and offer more value than anyone else in the market.

Value - Create Your Offer

a.) The value equation

Those who understand value can charge the most.

There are 4 drivers of value:

1. The dream outcome

2. Perceived likelihood of achievement

3. Perceived time delay

4. Perceived effort & sacrifice

Optimize for each.

b.) Creating your Grand Slam Offer

Step 1: Identify the prospect's dream outcome

Step 2: list their problems

Step 3: create obstacles as a solutions list

Step 4: create your solutions delivery vehicles (the how)

Step 5: make the offer high value to the customer and low cost to you

Enhancing Your Offer:

TRY And Utilise:

- Scarcity

- Urgency

- Bonuses

- Guarantees

- Naming

Here's how...

Scarcity = number of units available

eg. X left or Y spots available

Use this to decrease supply + induce FOMO

Urgency = relates to time

e.g. sign up by X date and get a ￡￡ discount

Use this to increase demand.

Bonuses = your offer is broken down into its components and stacked as bonuses.

Use this to increase demand & expand the price-to-value discrepancy.

Guarantees = risk reversal

e.g. if you don't achieve X in Y amount of time we will..

Use this to increase conversions.

Naming = the "offer wrapping paper"

e.g. 5 Clients in 5 days blueprint

Use this to promote your offer & attract the right prospects.

If you implement these lessons into your business & sales funnel, this is what will happen...

Rather than having a commoditized offer, you'll have an incomparable, value-driven offer.

But wait there is more.

One More.

The Story

You need attention, see my last post on this and why it's important!

Humans love stories.

And compelling stories don’t just entertain us, they persuade us, they make us reflect, and executed correctly by a marketer, they make us pull out our wallets.

So every business I have, I look for the story.

The questions you have to ask yourself to create your story are…

• What is a compelling story you could tell that naturally guides people toward your product or service?
• How do you tell that story in a compelling and irresistible way?

Let’s look at some examples, then I’ll give you some tips, and we’ll finish by practicing!

Examples of the Story

Our first example?of excellent storytelling comes from MUD/WTR — an eCommerce company that sells an alternative morning beverage to coffee.

Check it out…

Notice how his own story easily resonates and runs parallel to his target market’s story?

But there’s only one difference: he found a solution.

And he’s sharing it.

That’s how your story should work, too.

The story you tell is really just your target market’s story… but it’s about you or someone else you know — that way, you can approach your dream customers indirectly and prove to them that you really do have the solution to their problems.

Our next example?comes from the middle of the infamous Traffic Secrets landing page where Russell Bumsome ( whom I mentioned above) transitions from building curiosity to solving the target market’s problem.

Here’s the copy…

Just 5 short years ago, I launched a new company called ClickFunnels, and as the “non-technical” co founder who had no skills in coding, I wasn’t able to help create the software, but I knew my role.

When the cart opened on launch day, I needed to have a pipeline of people begging to sign up for their free trial…

And everyday after that, I needed to make sure I kept filling our funnels with our dream customers.

To do that, I had to learn how to get traffic from dozens of different sources…

I couldn’t rely on just Facebook, or just Google.

I had to learn how to do things differently… I had to be smarter.

Five Years And Thousands Of Tests Later…

That was 5 years ago…

During that time, we almost lost ClickFunnels.

We had a great product, but it was very hard to get people to know we even existed.

We tested everything…

If someone said this would get us more traffic, we tested it, on our own dime.

Most of the things we tried didn’t work…

But a few of the things, the “REAL SECRETS” that did work started to compound on each other.

Each new secret would help us to tap into a new stream of our dream customers!

What seemed impossible before (getting a consistent flow of our dream customers into our funnels), was now a reality.

Again, notice how his story relates to his dream customers and allows him to talk about them indirectly, proving that he knows where they’re coming from.

Money.

So how do you do that?

How to Craft a Compelling Story

Let’s talk about how to craft a compelling story — one that drives people seamlessly toward conversion.

Three tips!

1. Start in the Middle

You might think the place to start your story is at the beginning.

But I’d suggest otherwise.

If you start your story by giving people all of these details about stuff they don’t care about without giving them a peak at what’s coming… they’ll likely stop reading.

So start with the best stuff first and build a bit of curiosity.

That simple line at the beginning — “Three words changed my life” — gives people an idea of what’s coming up and encourages them to keep reading.

If I had started this copy with the following line, it would be far less intriguing.

The point?

Give people something to look forward to with your first line. Build curiosity and they’ll want to keep reading your story to find out more.

2. Trim The Fat

This is a simple tip but an important one.

Once you’ve finished writing your story — that is, once you’ve got all of the important information on the page — go back and take out as much as possible.

You read that write.

Remove as much as possible while keeping the integrity of the story.

The longer it takes for people to read your story, the less likely it is that they’ll stick around for the ride. That’s not to say that long stories can’t keep people engaged — they can. But only if the story itself is engaging.

So trim the fat.

3. Make The Slide Slippery

I first heard the metaphor of a slippery slide for writing copy when I read The AdWeek Copywriting Handbook.

The idea is that your copy is?so interesting and compelling?that people can’t help but keep reading. Every sentence — hell, every word — drives them to the next.

As if your reader is going down a slide coated in vegetable oil and they can’t get a grip no matter how hard they try… they just keep sliding.

That’s how you write a great story.

For example, here’s an excerpt from Bryan Ward’s landing page for his “Kiss My Ass, Wall Street” course…

In my twenties, I tried to play the investing game *their* way.

I had some money in mutual funds but hated the fees and was frustrated with how SLOOOOOOW the balances were growing:

I knew I’d never hit my wealth goals at the rate I was going.

So, after reading Rich Dad, Poor Dad, I decided to try my hand at flipping houses.

After an apartment deal that would have netted me $60K (equal to almost TWO YEAR’S salary at the time) fell apart at the final hour…

…I crawled into bed and stayed there for two days straight, more dejected and discouraged than I’d ever been.

Want to know more, don’t you?

That’s because his copy is like a slipper slide — every line makes you want to read the next. It makes you curious and keeps you reading.

That’s the goal.

Our Imaginary Story

Let’s try it out!

Pretend that you’re trying to tell a compelling story about our sales funnel software here at ClickFunnels. Here’s my version…

I had $100 left in my bank account.

My business had failed.

I’d spent all of my money on advertisements, copywriters, and website builders.

I kept waiting for the promised land — that point where the amount of money you’re making EXCEEDS the amount of money you’re spending.

It never happened.

And I was ready to quit.

Until a friend told me about ClickFunnels. I was intrigued. So I signed up for their One Funnel Away Challenge with my $100.

And it’s changed my life forever.

I now have a business that’s consistently profitable and supports myself and my family.

How does it work?

Let me show you.

Notice how I start in the middle of the story, keep it relatively short, and make the slide as slippery as possible.

Final Thoughts

Catch people’s attention, tell them a relevant story that naturally guides them toward your product or service, and then make them an irresistible offer.

That’s the process.

Try it out for yourself!