Craft beer's superhero failings, adult non-alc in the US and Treasury Wine Estates exclusive interview - Global Drinks Intel Newsletter

Craft beer's superhero failings, adult non-alc in the US and Treasury Wine Estates exclusive interview - Global Drinks Intel Newsletter

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On Global Drinks Intel last week...

As strange a parallel as it might appear, the recent fortunes of craft beer in North America echo to a curious degree the performance of films in the Marvel Cinematic Universe.

A brace of acquisitions has brought Polish food and drinks company Maspex Group into the spirits category in the last two years. To hear more about the business’s plans for the ?ubrówka and Becherovka brands, Global Drinks Intel caught up with marketing director Kamil Gebski.

Battle lines are being drawn in a handful of US states – including New York – as retailers fight for the right to sell adult non-alcoholic beverages.

A combination of the removal of tariffs in China and the addition of Daou Vineyards in California has propelled Treasury Wine Estates back into sales growth after a protracted period in negative territory.

On the same day as announcing full-year sales growth – the first since 2019 – in fiscal 2024 for Treasury Wine Estates, group CEO Tim Ford shares more with Global Drinks Intel about the group’s performance, as well as adding colour to the latest plans to right-size the business.

Also on Global Drinks Intel last week:

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