Craft Beer Comprehensive Study
Saurabh More
Senior Research Analyst @ AMA Research & Media | Business Insights, Market Segmentation
About Craft Beer
Craft beer, crafted predominantly by small, independent breweries, is characterized by its emphasis on quality, traditional techniques, and diverse flavors. While not strictly defined, craft beer embodies uniqueness, independent ownership, and artisanal brewing methods. Craft beer finds application in consumer beverages as a unique and flavorful option. It also plays a crucial role in the hospitality and food service industry, becoming a hallmark of dining experiences.
The craft beer market is characterized by intense competition among these different types of players. Large brewers leverage their resources and distribution networks to reach a wider audience, while regional and independent breweries often focus on niche markets or specific flavor profiles. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Craft Beer market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.Davide Campari-Milano N.V. (Netherlands), Diageo PLC (United Kingdom), Wrightsville Beach Brewery (United States), Halewood International Limited (United Kingdom), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (United States), Castel Group (France), Suntory Holdings Limited (Japan) and Lone Wolf Brewing Co (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are The Brown-Forman Corporation (United States), Anheuser-Busch InBev SA/NV (Belgium), United Brands Company, Inc. (United States), Pernod Ricard SA (France) and The Miller Brewing Company (United States).
Segmentation Overview
AMA Research has segmented the market of Global Craft Beer market by Type (Ale (Pale Ale, Brown Ale, Scottish Ale, Others) and Lager Yeast (Pale, Dark, Pilsners)), Application (Household and Commercial (Hotels & Restaurants, Pubs & Bars, Others)) and Region.On the basis of geography, the market of Craft Beer has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets and Hypermarkets will boost the Craft Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Glass Bottles will boost the Craft Beer market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing number of microbreweries & small independent breweries
Market Growth Drivers:
Rising Consumer Demand for Unique Flavors and Rising Health Consciousness
Challenges:
Limited Marketing Budget
领英推荐
Restraints:
Growing Competition with Large Brewers
Opportunities:
Focus on specific tastes and dietary needs and Increased demand of Personalized and customization breweries
Market Leaders and their expansionary development strategies
In August 2023, UNC Wilmington and Wrightsville Beach Brewery have partnered to license an official craft beer befitting of Seahawk Nation called The Dub Amber Lager. The partnership will expand the presence of UNCW’s brand while supporting the university’s mission. Royalty revenue from the sale of "The Dub Amber Lager" will support the Seahawk community, including athletics, scholarships and other auxiliaries.In July 2023, Lone Wolf launched two new beer variants Mavrick and Alpha. Maverick is a 100% malt lager, while Alpha is Belgium Wit bier. The launch marked a significant expansion of the brand's portfolio, aiming to provide consumers with an even broader range of choices to tantalise their taste buds.
Key Target Audience
Manufacturers & Suppliers, Market Research & Consultancy Firm, Potential Investors, Government & Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.