Cracking the Verticalization Code

In this week’s newsletter, we’re excited to share updates on the Tech Collective landing page and how you can implement similar strategies for your business.

Tune into my podcast with Tom Hall from Bluroot, where we delve into verticalization and branding strategies that can help tech consultants specialize and scale effectively. Plus, don’t miss our Website Strategy Playbook, designed to enhance your online presence and attract clients.

I also share insights from recent client calls and practical tips for understanding your client’s profitability. Dive in and discover how to elevate your consulting practice!

Podcast Highlight: Cracking the Verticalization Code with Tom Hall

In this episode of the Paul Higgins Show, I spoke with Tom Hall from Bluroot about verticalization using Zoho. Tom, who led BluMortgage to become a leading CRM for Canadian mortgage brokers, shared three key strategies:

1. Verticalizing: Understand and address specific industry needs.
2. Growing your brand: Leverage video content to build authority.
3. Building retention: Create high value to discourage client switching.

Tom's insights are valuable for tech consultants aiming to specialize and scale.

>> LISTEN HERE

>> WATCH THIS EPISODE ON YOUTUBE

Unlock Your Website's Potential with Our Strategy Playbook!

Are you struggling to make your website work for your tech consultancy? You're not alone!

I'm excited to share our Website Strategy Playbook—your roadmap to creating an effective online presence.

Here's a sneak peek of what you'll learn:

1. Define your website's purpose
2. Align design with your brand identity
3. Create user-friendly navigation
4. Develop engaging, expert content
5. Master SEO for better visibility
6. Use effective calls-to-action
7. Leverage analytics for data-driven decisions
8. Ensure legal compliance and accessibility
9. Plan for scalability
10. Commit to continuous improvement

This playbook will help you attract clients and establish your expertise in the tech consulting space.

?? Ready to take your website to the next level?

>> GET THE PLAYBOOK HERE

A Day in the Life

This week, I reviewed several sales calls for clients and gave them a specific action plan to improve conversions.

This playbook has a prompt you can use to assess your calls.

If you would like me to assess yours, reach out.

>> GET THE PLAYBOOK HERE

Last Week's Best Content

• What did you gain from your last webinar experience? Let me know here
• Have you ever wondered what’s holding back your consulting growth??You may need to review this
• What’s the secret behind a 10-year business exit plan? Here's the answer
• Are you selling or just playing a role? Look at this, and you'll know
• Exit strategy or growth hack? The CloudKettle way?Watch this video to find out
• What if the key to growth is simpler than you think??Watch this video to find out

A few words from me...

In my latest solo podcast, I talk about a game-changing tip I picked up during my Coca-Cola days:

Think like a business owner, not just a service provider.

For the full story, check out the 10min podcast here .

In a nutshell, I talk about understanding profit drivers and recognizing that clients are aware of their issues (often a lack of profit), which is crucial. Remember, it's not about your service; it's about their business.

Here are three practical tips:

1. Do your homework: Grasp how a P&L works in your client's industry.
2. Ask the right questions: Focus on their business goals and challenges.
3. Tailor your pitch: Frame your solution in terms of their bottom line.

Do you know what your ICP thinks about the levers they pull to improve their profitability?

Regards

Paul