Cracking The Marketing Code

Hands in the air?if you wish marketing was one simple, straight line to success and more new clients…

Just to be clear, my hand is very much in air!

Creating and executing a marketing strategy is?never?straightforward - if you have one, which most don't.

In fact, often, it can feel like the damn Da Vinci Code - like a safe that needs cracking but every time you return to it, someone’s only gone and changed the combination.

From digital trends and patterns of customer behaviour to Google’s notorious algorithm updates, marketing can be a real tricky puzzle to navigate.

So, how?do you?crack the marketing code?

Far too many MSPs - because they don’t understand marketing - inevitably get sucked into trying a whole mix?of different marketing activities which may or may not work.

They might be a resounding success. They might work a bit. They might never work, or work once and then never again.

However, once you refine your approach and identify one specific audience to target consistently?that’s when things start falling into place.

That’s?when you start cracking the marketing code.?That’s?when you nail the first few tumblers on that combination lock, if you will.

The next tumbler is all about honing one slick process through which you can build prospect?relationships with your business.

This is known as ‘the funnel'?in marketing speak - so you have a?process that just?works,?that you can repeat again and again and again.

Through this funnel, your clients get to know who you are and they start listening to what you have to say, even when you don’t know they’re listening.

The final tumbler is all about having a simple mechanism?that gets these prospects to talk to you about the problems they have with technology and how you can help them with a solution.

Once these tumblers are in place, the marketing code is cracked and the rewards are yours to reap, my friend.

Once you understand how relatively simple this code is, you can then confidently invest in the right people and activities to help scale your leads and new business without having to wait for the next referral to call you.

See, it really doesn’t have to be so complicated after all.

Want to chat about anything I’ve covered in this email? Feel free to drop me a reply and tell me which tumblers you're struggling with.

PS. Whenever you’re ready, here’s five ways I can help you scale your IT/MSP to achieve ￡1million in revenue or, if you’re already there, to go faster to ￡5million:?

• Take the MSP Scale Quiz:?in three minutes see how you score on the MSP Journey and what you need to focus on to scale to ￡1million or, if already there, to go faster to ￡5million. You can access it?here.
• Join the IT/MSP’s Scale With Confidence group on Facebook and connect with other MSP’s who are scaling too:?Too many IT/MSP's struggle to scale Beyond ￡1million and want more profit, time and freedom from their business. This group is to help change this...giving you the confidence, community and insight to get your business working for you rather than you for it. Join?here.
• Understand where you are on the MSP Journey:?There are four distinct phases to scaling and exceeding ￡1million in revenue or, if already there, to going faster in the MSP Journey. Find out which one?you’re in.
• Work with me privately:?If you want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how to get your business working for you rather than you for it. So, you can scale with confidence. Just book in?here.
• Hear what others say:?Listen?to real life experiences of MSPs currently working with Stuart in MSPMastery and how quickly they see results.