Cracking the Code: What is ‘Marketing’?

Picture this: You own a farm renowned for its top-notch free-range eggs and organic chicken.

First, you pinpoint various customer groups: health-conscious families, gourmet chefs, and local diners. That's your Segmentation.

Next, you choose to cater to health-conscious families and gourmet chefs, who are bound to relish your premium offerings. Enter Targeting.

You then carve out your niche as the 'From Farm-to-Fork, Ethically Reared Chicken and Freshly Laid Eggs' supplier. That's Positioning.

With your foundation set, you can roll out your marketing tactics:

You are placing signs at your local farmers' market, proudly declaring, "The Freshest Eggs Around!".? You’re Advertising.

You are hosting a tasting table, dishing out samples, and giving a ‘new customer’ offer price. ?You’re running a Promotion.

Posting pics and doing a ‘live’ at the market. That’s Social Media.

When a renowned food blogger pens a glowing piece on your produce's ‘unparalleled quality and flavour’? That's PR.

And Sales come to life when folks pop by your farm or market stall, snap up your wares and keep coming back.? Offer them a customer reward card, and you’re entering the world of Loyalty Programmes.

If you weave all these actions under the STP strategic canopy, you've truly got a grip on marketing.

It's not merely about peddling your products; it's about delivering the perfect product to the ideal audience in just the right manner.

Let's hatch your marketing plan together.