Cracking the Code: Understanding the importance of Brand Strategy for Tech Start-ups
Design by Structure
Building distinctive brands with a strong digital presence to drive accelerated growth and measurable results.
This week saw the start of?London Tech Week, so, it's a good time to discuss brand strategy 101 for tech start-ups.
The Tech Start-Up Brand Journey
Starting a tech venture is exciting, but it can be overwhelming with many plates spinning at the same time. You have to communicate your differentiation, the thing that makes you stand out from competitors as quickly as you can to give your business the edge. A clear brand strategy is essential for long-term success. A well-rounded strategy should include research & insight, positioning, strategy & TOV, a design identity system, brand guidelines and the deliverables (e.g. website, sales deck). There are other facets built into a brand such as brand sound and brand culture etc., which are guided by the brand positioning.
Brand strategy is built on a platform of differentiation.?MarTech?magazine suggests that a company should use its value proposition to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth.
Culture and employer value proposition form another facet of a well-rounded brand strategy. A brand agency can help you curate your startup's culture to ensure a clear articulation of its purpose, as well as a unified identity. A well-rounded brand strategy should be your north star, from which you can create a strong foundation for your tech start-up's brand journey and its future.
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